This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| twelve70 | #1 | — |  |     | ||
| outfit generator | #12 |  |  |   | ||
| outfit builder | #20 |  |  | | ||
| outfit maker | #24 |  |  | | ||
| outfit recommendations | #31 |  |  | | ||
| wardrobe managerOpportunity | #57 |  |  |  | ||
| capsule closetOpportunity | #63 |  |  |  | ||
| digital closetOpportunity | Not ranked | — | — |  | ||
| virtual closetOpportunity | Not ranked | — | — | | ||
| closet organizationOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Shoplook Outfit Maker
Lifestyle
Wardrobe Organizer - Dress Up
Lifestyle
Outfitly: Wardrobe Planner
Lifestyle
Lyst: Shop Fashion Brands
Shopping
SSENSE: Luxury Shopping
Shopping
Whering:Digital Closet Stylist
Lifestyle
OpenWardrobe Outfit Planner ++
Lifestyle
Garderob | Бренды доступно
Shopping
Stylescape: Outfit Maker
Lifestyle
My Outfit: Your Virtual Closet
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
KashKick: Get paid to have fun
Playful Rewards: Play & Earn
Ring - Always Home
DailyGift: Earn Reward
Lemon8 - Lifestyle Community
Cash Giraffe: Games & Rewards
Amazon Alexa
Google Home
LG ThinQ
Nextdoor: Neighborhood Network
Rewarded Play: Earn Gift Cards
myQ Garage & Access Control
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Twelve70 has moderate ASO visibility (53/100) with strong quality metrics but critically poor discoverability—zero chart presence and only 1 branded keyword ranking in top 10. The app suffers from missed high-traffic generic keywords and weak category positioning despite decent user satisfaction (4.1★).
Quality Score of 88% and 4.1/5 rating with 145 reviews indicates solid user experience and retention potential. This foundation supports conversion rate optimization once visibility improves—prioritize leveraging positive reviews in screenshots and description.
Zero rankings for high-traffic terms: 'digital closet' (38 traffic), 'virtual closet' (37 traffic), and 'closet organization' (36 traffic)—all core to app functionality. 'Outfit generator' at rank 12 misses top 10 despite being in the title. Only 7/10 keywords ranked shows poor metadata optimization.
Charts Score 0% with no category ranking in Lifestyle is catastrophic for organic discoverability. Given 1M+ apps on Play Store, algorithmic surfacing depends on category performance—this cuts off the primary growth channel for new user acquisition.
'Outfit maker' has highest traffic (69) among analyzed keywords but rank 24 and difficulty 52 indicates competitive barrier. However, competitor 'Shoplook Outfit Maker' leads here—analyze their metadata and consider long-tail variations like 'men's outfit maker' or 'outfit creator app' with lower difficulty.
Description emphasizes 'menswear' but no menswear-specific keywords tracked. Competitors appear gender-neutral—potential differentiation through 'men's wardrobe,' 'mens outfit planner,' 'guys outfit app' with likely lower competition and clear audience targeting.
Underutilized unique features: 'weather-based outfits,' 'dress code outfits,' 'occasion outfits,' 'formal outfit generator'—these functional differentiators are unexploited keyword opportunities that competitors rarely target, enabling featured snippet potential.
- 1Restructure title to include high-traffic generic keyword: 'Twelve70: Outfit Generator & Digital Closet' for immediate 'digital closet' ranking improvement
- 2Rewrite first 167 characters of short description to pack 'virtual closet,' 'wardrobe manager,' and 'men's outfit' before cutoff
- 3Implement A/B test for screenshots emphasizing weather/formality features with keyword-rich captions to boost conversion and category ranking signals
- 4Launch targeted keyword campaign for 3 unranked core terms ('digital closet,' 'virtual closet,' 'closet organization') through metadata + GSA (Google Play App Advertising) combined with rating solicitation to trigger algorithmic boost
- 5Research and submit for subcategory optimization—explore 'Fashion' or 'Shopping' alternatives to 'Lifestyle' where competition may be less saturated
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track Twelve70 - Outfit Generator in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Twelve70 - Outfit Generator?
Twelve70 - Outfit Generator has a visibility score of 53 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Twelve70 - Outfit Generator rank?
Twelve70 - Outfit Generator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Twelve70 - Outfit Generator?
Based on shared keyword rankings, the most frequent competitors of Twelve70 - Outfit Generator are Whering:Digital Closet Stylist, Shoplook Outfit Maker, OpenWardrobe Outfit Planner ++. These apps appear next to Twelve70 - Outfit Generator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Twelve70 - Outfit Generator in on the Google Play?
Twelve70 - Outfit Generator is listed in the Lifestyle category on the Google Play.
How can Twelve70 - Outfit Generator improve its App Store Optimization?
Based on this audit, Twelve70 - Outfit Generator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Twelve70 - Outfit Generator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.