Fitness Toolkit — Calorie Lab

The primary keyword "fitness toolkit" ranks #1 with a traffic potential of 52, showing the app can rank well when the keyword relevance is clear. Leverage this by adding related high‑traffic terms to maintain momentum.

Only 1 of the 10 targeted keywords is ranked; high‑traffic keywords like "calorie calculator" (traffic 85) and "macro calculator" (traffic 74) are missing. This drags the Keywords Score to 16% and the overall visibility to 15/100.

The app has 0 reviews and no rating, which negatively impacts both quality score (50%) and ranking algorithms. Lack of social proof also hurts conversion rates.

Incorporate top‑traffic keywords (e.g., "Calorie Calculator," "Macro Calculator," "Weight Loss Calculator") into the app title (max 30 chars) and short description to capture additional search volume.

Current quality score suggests sub‑optimal assets. Add high‑resolution screenshots, a short demo video, and highlight offline functionality to boost conversion and quality score.

The only listed competitor is behind and shares just one keyword. By expanding the keyword set and improving assets, the app can dominate the niche and become the go‑to calculator tool.