How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fitness toolkit | #1 | — | ||||
| calorie calculator | Not ranked | — | — | |||
| macro calculator | Not ranked | — | — | |||
| weight loss calculator | Not ranked | — | — | |||
| bmr calculator | Not ranked | — | — | |||
| fitness calculator | Not ranked | — | — | |||
| calorie deficit | Not ranked | — | — | |||
| lean bulk calculator | Not ranked | — | — | |||
| protein calculator | Not ranked | — | — | |||
| bmi calculator | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Planet Fitness
Blood Pressure Tracker
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
healow
Step Tracker Launcher
Lazy exercise at home
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
Strava: Run, Bike, Hike
FunSteps
BitePal: AI Calorie Counter
Flo Ovulation & Period Tracker
Blood Pressure Log
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a very low visibility score (15/100) with only one keyword ranking (fitness toolkit) despite strong traffic potential for several high‑volume terms. Immediate focus should be on expanding keyword coverage, gathering reviews, and improving listing assets.
The primary keyword "fitness toolkit" ranks #1 with a traffic potential of 52, showing the app can rank well when the keyword relevance is clear. Leverage this by adding related high‑traffic terms to maintain momentum.
Only 1 of the 10 targeted keywords is ranked; high‑traffic keywords like "calorie calculator" (traffic 85) and "macro calculator" (traffic 74) are missing. This drags the Keywords Score to 16% and the overall visibility to 15/100.
The app has 0 reviews and no rating, which negatively impacts both quality score (50%) and ranking algorithms. Lack of social proof also hurts conversion rates.
Incorporate top‑traffic keywords (e.g., "Calorie Calculator," "Macro Calculator," "Weight Loss Calculator") into the app title (max 30 chars) and short description to capture additional search volume.
Current quality score suggests sub‑optimal assets. Add high‑resolution screenshots, a short demo video, and highlight offline functionality to boost conversion and quality score.
The only listed competitor is behind and shares just one keyword. By expanding the keyword set and improving assets, the app can dominate the niche and become the go‑to calculator tool.
Actionable recommendations to improve your visibility
Your description is 1676 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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