Caldy - Visual Calculator

The app’s core proposition—visual linked calculations with arrows and history—is distinctive in the Utilities category, giving a clear differentiation point that can be highlighted in the title, subtitle, and promotional text.

All 10 analyzed keywords (e.g., "visual calculator", "dynamic calculator") have 0 rank despite moderate traffic (35‑75) and reasonable difficulty (28‑53). This indicates poor keyword placement in title, subtitle, or keyword field.

The app holds a 2.0/5 rating with zero user reviews, directly harming conversion and Apple’s algorithmic trust signals. New users are likely to abandon the purchase page.

Incorporate high‑traffic, low‑difficulty keywords into the app title (max 30 characters) and subtitle (max 170 characters). For example, add "Visual Calculator" and "Dynamic Spreadsheet Alternative" to capture the 50‑69 traffic keywords.

Current quality score is 50%; adding high‑resolution screenshots that showcase the arrow‑linked UI, a 15‑second preview video, and localized captions can lift the quality metric and improve conversion rates.

At $2.99 the price may deter trial. Consider a temporary price drop to $0.99 or a free‑with‑in‑app‑purchase model, paired with an in‑app prompt after the first 5 uses to solicit 5‑star reviews, driving up rating and organic visibility.