This audit was generated on April 17, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| safetravel | #1 | — |  |     | ||
| iceland weather | #2 |  |  |   | ||
| iceland road map | #6 |  |  |    | ||
| iceland travel guide | #9 | |  |     | ||
| road conditionsOpportunity | Not ranked | — | — |      | ||
| gps tracker | Not ranked | — | — |      | ||
| emergency locationOpportunity | Not ranked | — | — |      | ||
| weather forecast | Not ranked | — | — |      | ||
| hiking safetyOpportunity | Not ranked | — | — |      | ||
| travel alertsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Iceland Road Guide
Travel & Local
Veður
Weather
sostravel – All in one App!
Travel & Local
Færð & Veður - Road conditions
Weather
Iceland Travel Guide
Travel & Local
Big Island Audio Tour Guide
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Maps & Navigation chart position
Uber - Request a ride
Lyft
Waze Navigation & Live Traffic
Voice GPS - Maps & Navigation
Transit - Subway & Bus Times
Satellite View - Maps - Radar
GPS Maps Voice Navigation
Waymo
FindMe - Location Share
GPS Voice Map & Route Finder
Live Earth Map - World Map 3D
GPS Speedometer & Odometer
GPS Location Tracker Pro
GPS Maps Navigation Directions
Location Share
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SafeTravel – Iceland has a strong keyword foundation with top rankings for its brand terms, but suffers from a low quality score and limited visibility for high‑traffic keywords, resulting in a modest overall visibility score of 67/100.
The app ranks #1 for "safetravel" (traffic 64, difficulty 33) and #2 for "iceland weather" (traffic 73, difficulty 40), delivering strong organic traffic for core terms. Maintain these positions and leverage them in the title and short description.
Quality score is only 38%, driven by a 3.9 rating from 107 reviews, scarce visual assets, and a thin description. This hurts conversion and ranking potential. Prioritize rating improvement and richer media.
Keywords such as "gps tracker" (traffic 81, difficulty 75), "weather forecast" (traffic 83, difficulty 76) and "road conditions" (traffic 60, difficulty 30) have no ranking, missing valuable search volume. Optimize metadata to target these terms.
Main competitor Iceland Road Guide shares only two keywords and does not rank for "road conditions" or "gps tracker." By adding these keywords to your metadata and assets, you can capture their audience.
The app is not ranked in the Maps & Navigation category. Incorporating category‑specific keywords and ensuring the category tag is accurate can unlock category chart placement.
- 1Update app title to "SafeTravel – Iceland Road Map & Road Conditions" and include top keywords in the short description.
- 2Rewrite the full description to naturally embed unranked high‑traffic keywords (gps tracker, weather forecast, road conditions) within the first 150 characters and throughout the copy.
- 3Add 5 high‑resolution screenshots and a 30‑second demo video showcasing road condition maps and weather alerts, each captioned with target keywords.
- 4Implement an in‑app rating prompt after a user views a safety alert, encourage 4‑star+ reviews, and respond promptly to existing reviews to boost average rating.
- 5Create localized Icelandic store listing and acquire backlinks (blog posts, travel forums) using anchor texts like "Iceland GPS tracker" and "Iceland weather forecast" to improve authority for those keywords.
ASO Insights
Actionable recommendations to improve your visibility
Strong keyword positions
Ranking in top 10 for 3 keyword(s): iceland weather, iceland road map, iceland travel guide.
Good visibility score
Score of 67/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SafeTravel - Iceland?
SafeTravel - Iceland has a visibility score of 67 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 17, 2026.
On how many keywords does SafeTravel - Iceland rank?
SafeTravel - Iceland is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SafeTravel - Iceland?
Based on shared keyword rankings, the most frequent competitors of SafeTravel - Iceland are Iceland Road Guide, sostravel – All in one App!, Veður. These apps appear next to SafeTravel - Iceland on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SafeTravel - Iceland in on the Google Play?
SafeTravel - Iceland is listed in the Maps & Navigation category on the Google Play.
How can SafeTravel - Iceland improve its App Store Optimization?
Based on this audit, SafeTravel - Iceland should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SafeTravel - Iceland.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.