Toiletto – IBS & Stool Tracker

The app's unique name "toiletto" ranks #1 with 43 monthly searches and low difficulty (24), giving a solid foothold for brand awareness. Leverage this by keeping the name unchanged and using it in the title and URL.

Only 2 of the 10 target keywords rank (brand name and "stool tracker" at #50). High‑traffic terms like "ibs tracker" (59 searches) and "bowel movement tracker" (55 searches) are unranked, causing a 27% keyword score.

The app has 0 reviews, resulting in a 0 rating and hurting trust and Play Store algorithm signals. Competitors with even a single shared keyword have better perceived quality.

Integrate high‑traffic, moderate‑difficulty keywords (e.g., "ibs tracker" difficulty 46, "bowel movement tracker" difficulty 37, "bloating tracker" difficulty 35) into the short description, long description, and subtitle to capture more organic traffic.

Current assets are not detailed in the audit, likely limiting click‑through rate. Adding 5 high‑resolution screenshots, a short demo video, and localized copies for top markets can boost both CTR and conversion.