This audit was generated on March 14, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| piñata | #48 |  |  |      | ||
| birthday reminder | Not ranked | — | — |      | ||
| birthday calendar | Not ranked | — | — |    | ||
| birthday notificationsOpportunity | Not ranked | — | — |   | ||
| contact birthdaysOpportunity | Not ranked | — | — | | ||
| birthday trackerOpportunity | Not ranked | — | — | | ||
| birthday alertsOpportunity | Not ranked | — | — |   | ||
| birthday syncOpportunity | Not ranked | — | — | | ||
| birthday messagesOpportunity | Not ranked | — | — |      | ||
| never forget birthdayOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Pinata Struggle
Game Arcade
Triple Pinata Slot
Game Casual
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Microsoft Word: Edit Documents
Grok • Smartest AI Advisor
Microsoft Copilot
Google Gemini
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
PDF Reader - PDF Viewer
Google Docs
DuckDuckGo, Duck.ai, & VPN
Xfinity
AI Chatbot - Nova
PDF Reader - All PDF Scanner
HP
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a critically low visibility score (4/100) with only one keyword ranking (piñata at #48) and no user ratings. Immediate focus should be on keyword optimization and asset improvement to boost discoverability and credibility.
Only 1 of 10 target keywords ranks (piñata at #48) despite high traffic potential (e.g., "birthday reminder" traffic 58, difficulty 67). Revise title, short description, and long description to include these high‑traffic terms.
Quality score is 40%, indicating weak visuals and lack of social proof (0 reviews). Upgrade screenshots, add a feature‑highlight video, and implement an in‑app review prompt.
Current title "Birthday Reminder – Piñata" does not rank for "birthday reminder" or "birthday calendar". Adding the exact phrase "Birthday Reminder" at the front can capture up to 58‑66 traffic points.
Competitor "Pinata Struggle" shares the keyword "piñata" and ranks higher. Analyze its description and asset strategy to capture overlapping traffic while differentiating with unique benefits.
The "Piñata" brand is distinct and already ranks at #48, showing niche recognition. Maintain this brand identity while pairing it with functional keywords for broader reach.
- 1Update app title to "Birthday Reminder – Piñata" or "Piñata Birthday Reminder" placing the keyword first.
- 2Incorporate top‑traffic keywords (birthday reminder, birthday calendar, birthday tracker) into short and long descriptions with natural language.
- 3Create 5 high‑resolution screenshots with text overlays highlighting reminders, ad‑free experience, and sync features; add a short demo video.
- 4Implement an in‑app prompt after a successful reminder setup to encourage 4‑star+ reviews.
- 5Conduct competitor analysis of "Pinata Struggle" to adopt successful asset elements and differentiate feature messaging.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2262 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 4/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Birthday Reminder – Piñata?
Birthday Reminder – Piñata has a visibility score of 4 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 14, 2026.
On how many keywords does Birthday Reminder – Piñata rank?
Birthday Reminder – Piñata is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Birthday Reminder – Piñata?
Based on shared keyword rankings, the most frequent competitors of Birthday Reminder – Piñata are Pinata Struggle, Triple Pinata Slot. These apps appear next to Birthday Reminder – Piñata on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Birthday Reminder – Piñata in on the Google Play?
Birthday Reminder – Piñata is listed in the Productivity category on the Google Play.
How can Birthday Reminder – Piñata improve its App Store Optimization?
Based on this audit, Birthday Reminder – Piñata should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Birthday Reminder – Piñata.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.