Haven: Minimalist Launcher

Only 2 of the top 10 target keywords are ranked ("minimalist launcher" at #56, "minimal launcher" at #78), resulting in a 5% keyword score. This dramatically limits discoverability.

The brand keyword "haven" has a traffic potential of 67 but a difficulty of 81, making it unrealistic to rank without substantial authority. Competing on such high‑difficulty terms will waste effort.

Keywords like "distraction blocker" (traffic 73, difficulty 37) and "concentration app" (traffic 71, difficulty 34) have strong search volume and manageable competition, yet Haven is not ranked for them. Targeting these can quickly boost visibility.

The Quality Score is only 50%, indicating missing or low‑quality assets such as screenshots, feature graphic, video, and a concise 500‑character description. Google Play heavily weights these factors for ranking.

Haven’s auto‑adaptive, icon‑free interface is a clear differentiator that competitors only touch on loosely. Highlighting this USP in the title, short description, and visual assets can improve conversion rates.