This audit was generated on March 16, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minimalist launcher | #56 | |||||
| minimal launcher | #78 | |||||
| haven | Not ranked | — | — | |||
| distraction blocker | Not ranked | — | — | |||
| focus launcher | Not ranked | — | — | |||
| adhd launcher | Not ranked | — | — | |||
| digital detox app | Not ranked | — | — | |||
| productivity launcher | Not ranked | — | — | |||
| app blocker | Not ranked | — | — | |||
| concentration app | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Haven: Minimalist Launcher has a very low visibility score (6/100) with poor keyword rankings and limited app store assets. Immediate focus should be on keyword optimization and improving store listing quality to unlock organic traffic.
Only 2 of the top 10 target keywords are ranked ("minimalist launcher" at #56, "minimal launcher" at #78), resulting in a 5% keyword score. This dramatically limits discoverability.
The brand keyword "haven" has a traffic potential of 67 but a difficulty of 81, making it unrealistic to rank without substantial authority. Competing on such high‑difficulty terms will waste effort.
Keywords like "distraction blocker" (traffic 73, difficulty 37) and "concentration app" (traffic 71, difficulty 34) have strong search volume and manageable competition, yet Haven is not ranked for them. Targeting these can quickly boost visibility.
The Quality Score is only 50%, indicating missing or low‑quality assets such as screenshots, feature graphic, video, and a concise 500‑character description. Google Play heavily weights these factors for ranking.
Haven’s auto‑adaptive, icon‑free interface is a clear differentiator that competitors only touch on loosely. Highlighting this USP in the title, short description, and visual assets can improve conversion rates.
Actionable recommendations to improve your visibility
Your description is 1547 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 6/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Haven: Minimalist Launcher has a visibility score of 6 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 16, 2026.
Haven: Minimalist Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Haven: Minimalist Launcher are Zero Launcher — Truly minimal, Minimal Dark Focus Launcher, Quiet: A Minimal Launcher. These apps appear next to Haven: Minimalist Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Haven: Minimalist Launcher is listed in the Productivity category on the Google Play.
Based on this audit, Haven: Minimalist Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Haven: Minimalist Launcher.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.