This audit was generated on March 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| minimalist launcher | #56 |  |  |      | ||
| minimal launcher | #78 |  |  |  | ||
| haven | Not ranked | — | — |      | ||
| distraction blockerOpportunity | Not ranked | — | — |      | ||
| focus launcherOpportunity | Not ranked | — | — |     | ||
| adhd launcherOpportunity | Not ranked | — | — |  | ||
| digital detox appOpportunity | Not ranked | — | — |     | ||
| productivity launcherOpportunity | Not ranked | — | — |     | ||
| app blocker | Not ranked | — | — |  | ||
| concentration appOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Zero Launcher — Truly minimal
Personalization
Quiet: A Minimal Launcher
Productivity
Minimal Dark Focus Launcher
Personalization
Minimalist Launcher Pro
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Haven: Minimalist Launcher has a very low visibility score (6/100) with poor keyword rankings and limited app store assets. Immediate focus should be on keyword optimization and improving store listing quality to unlock organic traffic.
Only 2 of the top 10 target keywords are ranked ("minimalist launcher" at #56, "minimal launcher" at #78), resulting in a 5% keyword score. This dramatically limits discoverability.
The brand keyword "haven" has a traffic potential of 67 but a difficulty of 81, making it unrealistic to rank without substantial authority. Competing on such high‑difficulty terms will waste effort.
Keywords like "distraction blocker" (traffic 73, difficulty 37) and "concentration app" (traffic 71, difficulty 34) have strong search volume and manageable competition, yet Haven is not ranked for them. Targeting these can quickly boost visibility.
The Quality Score is only 50%, indicating missing or low‑quality assets such as screenshots, feature graphic, video, and a concise 500‑character description. Google Play heavily weights these factors for ranking.
Haven’s auto‑adaptive, icon‑free interface is a clear differentiator that competitors only touch on loosely. Highlighting this USP in the title, short description, and visual assets can improve conversion rates.
- 1Rewrite the app title and short description to include low‑difficulty, high‑traffic keywords (e.g., "Distraction Blocker" or "Focus Launcher").
- 2Create high‑resolution screenshots and a short promo video that showcase the minimalist UI and automatic focus modes.
- 3Expand the long description to the 4,000‑character limit, inserting the top 5 target keywords naturally in bullet points and feature lists.
- 4Add a compelling feature graphic and localized assets for key markets to raise the Quality Score above 80%.
- 5Encourage early users to leave 5‑star reviews and feedback through an in‑app prompt after a successful focus session.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1547 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 6/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Haven: Minimalist Launcher?
Haven: Minimalist Launcher has a visibility score of 6 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 16, 2026.
On how many keywords does Haven: Minimalist Launcher rank?
Haven: Minimalist Launcher is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Haven: Minimalist Launcher?
Based on shared keyword rankings, the most frequent competitors of Haven: Minimalist Launcher are Zero Launcher — Truly minimal, Minimal Dark Focus Launcher, Quiet: A Minimal Launcher. These apps appear next to Haven: Minimalist Launcher on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Haven: Minimalist Launcher in on the Google Play?
Haven: Minimalist Launcher is listed in the Productivity category on the Google Play.
How can Haven: Minimalist Launcher improve its App Store Optimization?
Based on this audit, Haven: Minimalist Launcher should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Haven: Minimalist Launcher.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.