This audit was generated on March 16, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| elderly medication | #5 |  |  |     | ||
| elder care | #14 |  |  |    | ||
| senior care | #41 |  |  |   | ||
| senior pill boxOpportunity | #52 |  |  |      | ||
| pill reminder | Not ranked | — | — |      | ||
| medication reminderOpportunity | Not ranked | — | — |  | ||
| medicine trackerOpportunity | Not ranked | — | — | | ||
| caregiver appOpportunity | Not ranked | — | — |     | ||
| offline medicationOpportunity | Not ranked | — | — |   | ||
| emergency contactsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Elder Care Awareness Trivia
Education
WellSky Personal Care
Medical
epocrates: Drug Info & Pill ID
Medical
Pills Reminder
Productivity
All Well Senior Care
Health & Fitness
ianacare - Caregiving Support
Health & Fitness
Davis's Drug Guide
Medical
Lady Pill Reminder
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
Finch: Self-Care Pet
Blood Pressure Tracker
Lazy exercise at home
healow
Flo Ovulation & Period Tracker
Step Tracker Launcher
FunSteps
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
Blood Pressure Log
Strava: Run, Bike, Hike
BitePal: AI Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a modest visibility score of 30/100, with limited keyword rankings and no user reviews, which hampers discovery. Immediate focus should be on expanding keyword coverage and building social proof.
Only 4 of the 10 target keywords are ranked, and high‑traffic terms like "pill reminder" (traffic 62, difficulty 86) and "medication reminder" (traffic 64, difficulty 57) are not indexed. This caps organic reach.
The app has 0 reviews, pulling the Quality Score down to 50% and reducing trust signals for both users and the Play algorithm. Lack of ratings also impacts install conversion.
Current title "Elder Care: Pill Reminder" only captures one primary keyword. Adding a high‑performing term such as "Medication" or "Senior" (e.g., "Elder Care: Senior Medication Reminder") can boost relevance for searches like "elderly medication" (rank 5, traffic 42).
The offline, 100% private functionality is a clear differentiator but is under‑emphasized in assets. Highlighting this in screenshots, video, and bullet points can improve click‑through rates and appeal to privacy‑concerned caregivers.
The first‑500‑character description already outlines large notifications, emergency contacts, and offline operation, aligning well with senior‑user needs. Maintaining this focus while weaving in missing keywords will preserve relevance.
- 1Conduct fresh keyword research and integrate the top 5 high‑traffic, medium‑difficulty terms (e.g., "pill reminder", "medication reminder", "senior care", "medicine tracker", "emergency contacts") into title, short description, and body copy.
- 2Implement an in‑app rating prompt after the first successful reminder set, and run a short review‑campaign (e.g., email or push) to generate at least 20 positive reviews within 30 days.
- 3Refresh visual assets: add screenshots showing large notification UI, offline mode badge, and a short demo video highlighting privacy and emergency‑contact features.
- 4Rewrite the long description to include missing keywords naturally within bullet points and feature sections, ensuring each high‑traffic term appears at least 2–3 times.
- 5Verify that the app is listed under the most relevant sub‑category (e.g., "Medical") and add category‑specific keywords to improve category ranking.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3953 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): elderly medication.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Elder Care: Pill Reminder?
Elder Care: Pill Reminder has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 16, 2026.
On how many keywords does Elder Care: Pill Reminder rank?
Elder Care: Pill Reminder is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Elder Care: Pill Reminder?
Based on shared keyword rankings, the most frequent competitors of Elder Care: Pill Reminder are Elder Care Awareness Trivia, All Well Senior Care, WellSky Personal Care. These apps appear next to Elder Care: Pill Reminder on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Elder Care: Pill Reminder in on the Google Play?
Elder Care: Pill Reminder is listed in the Health & Fitness category on the Google Play.
How can Elder Care: Pill Reminder improve its App Store Optimization?
Based on this audit, Elder Care: Pill Reminder should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Elder Care: Pill Reminder.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.