This audit was generated on March 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| steplock | #1 | — |  |     | ||
| walk to unlock | #25 |  |  |     | ||
| step counter lockOpportunity | Not ranked | — | — |      | ||
| app locker stepsOpportunity | Not ranked | — | — |   | ||
| step goal appsOpportunity | Not ranked | — | — |     | ||
| lock apps walkingOpportunity | Not ranked | — | — |     | ||
| distracting apps lockOpportunity | Not ranked | — | — |     | ||
| screen time stepsOpportunity | Not ranked | — | — |     | ||
| step tracker lockOpportunity | Not ranked | — | — |  | ||
| doomscroll blockerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Streets: Track My Walk
Health & Fitness
WalkLock reduces screen time
Health & Fitness
Monster Walk: Step Adventure
Games
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Claude by Anthropic
Google Gemini
Gmail - Email by Google
Grok - AI Chat & Video
Google Drive
Microsoft Copilot
VPN - Super Unlimited Proxy
Google Docs
Microsoft Authenticator
Google Sheets
Microsoft Outlook
Yahoo Mail: Your Email & Inbox
Google Calendar: Get Organized
Link to Windows
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
StepLock has a solid quality score and owns the brand keyword "steplock" (rank 1), but its overall visibility is low (34/100) due to poor keyword coverage, no chart rankings, and a lack of user reviews. Immediate focus should be on expanding and optimizing keywords, boosting ratings, and improving metadata to capture high‑traffic search terms.
The app ranks #1 for its exact brand name "steplock" with traffic 31 and low difficulty (25), securing a reliable anchor point for ASO. Leverage this by keeping the brand term in the title and subtitle while adding complementary keywords.
Only 2 out of 10 target keywords are ranked; high‑traffic terms like "walk to unlock" (traffic 46) sit at rank 25 and others are unranked. This drags the Keywords Score to 41%. Expand the keyword field with these high‑traffic phrases and remove low‑impact terms.
The app has a 3.0 rating with no reviews, hurting credibility and conversion. A lack of social proof also contributes to the Quality Score ceiling. Implement an in‑app review prompt after users complete a step goal to earn 4‑5 star reviews.
No presence in Global or Category charts indicates low download velocity. By improving keyword rankings and driving installs through targeted ASO and a small Apple Search Ads test, the app can break into the Productivity chart and boost visibility.
The subtitle and description lack many of the high‑traffic keywords (e.g., "step counter lock", "screen time steps"). Re‑write these sections to naturally incorporate top 5 keywords while staying within character limits, improving relevance and conversion.
Quality Score is decent (63%) but can be raised by adding a localized preview video and updating screenshots with keyword‑rich captions (e.g., "Lock apps until you walk"). This enhances user understanding and can lift conversion rates.
- 1Revise the 100‑character keyword field: add "walk to unlock", "step counter lock", "screen time steps", "distracting apps lock" and remove low‑traffic filler words.
- 2Update subtitle and first 2 paragraphs of the description to embed the top 5 keywords naturally, keeping the title unchanged for brand consistency.
- 3Implement an in‑app review prompt triggered after a user reaches their daily step goal, targeting a 4‑star+ rating and at least 30 new reviews per month.
- 4Create a 15‑second preview video and new screenshots with overlay text that include primary keywords, highlighting the lock‑until‑you‑walk feature.
- 5Launch a modest Apple Search Ads campaign focused on the high‑traffic keywords to boost install volume and chase the Productivity chart rank.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of StepLock – Walk to Unlock?
StepLock – Walk to Unlock has a visibility score of 34 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 23, 2026.
On how many keywords does StepLock – Walk to Unlock rank?
StepLock – Walk to Unlock is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of StepLock – Walk to Unlock?
Based on shared keyword rankings, the most frequent competitors of StepLock – Walk to Unlock are WalkLock reduces screen time, Streets: Track My Walk, Monster Walk: Step Adventure. These apps appear next to StepLock – Walk to Unlock on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is StepLock – Walk to Unlock in on the Apple App Store?
StepLock – Walk to Unlock is listed in the Productivity category on the Apple App Store.
How can StepLock – Walk to Unlock improve its App Store Optimization?
Based on this audit, StepLock – Walk to Unlock should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to StepLock – Walk to Unlock.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.