Prosper: Personal Loans

9 out of 10 target keywords are already ranked, with "prosper" (rank 1) and "personal loans" (rank 2) driving the most traffic (75‑80). Maintain these positions while expanding to unranked high‑traffic terms.

Charts Score is 0% and the app is not ranked in its Finance category, limiting organic discoverability and user trust. This gap is the biggest driver of the 20‑point visibility shortfall.

"loan calculator" (traffic 59, difficulty 78) and "quick loans" (traffic 82, rank 18) are not in the top 30, causing missed acquisition potential. Their difficulty is moderate, making them realistic targets.

Fast Cash & Credit outranks Prosper on shared keywords (e.g., "fast cash loans" rank 28 vs competitor likely higher). Optimizing title/short description to include "fast cash loans" and "quick loans" can steal traffic.

A 100% Quality Score suggests good metadata, but screenshots and video are not mentioned. Updating visual assets with clear loan‑calculator UI and fast‑funding messaging can improve install‑to‑view ratios, supporting chart movement.

The audit shows only English data. Adding localized versions of high‑traffic terms (e.g., "préstamos rápidos" in Spanish‑speaking markets) can capture additional organic volume and improve global chart rankings.