This audit was generated on April 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| prosper | #1 | — |  |     | ||
| personal loans | #2 |  |  |   | ||
| low interest loans | #5 |  |  |   | ||
| personal finance loans | #5 |  | |    | ||
| personal loan manager | #8 |  |  |      | ||
| online loans | #18 |  |  |   | ||
| quick loans | #18 |  |  |   | ||
| fast cash loans | #28 |  |  |  | ||
| loan payment tracker | #45 |  |  |      | ||
| loan calculator | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Possible: Fast Cash & Credit
Finance
U-start: Personal Loans
Finance
Instant Borrow - Cash Now
Finance
Klover - Instant Cash Advance
Finance
Snap Loan Manager
Finance
Prosper Card
Finance
Borrow Money Instantly: Loans
Finance
Dave: Credit, Cash & Money App
Finance
DailyPay On-Demand Pay
Finance
Instant Cash Advance: CashHoop
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
TurboTax: File Your Tax Return
PayPal - Pay, Send, Save
Chime® – Fee-Free Banking
Venmo
OnePay – Mobile Banking
Testerup: Test & Earn Rewards
Capital One Mobile
Intuit Credit Karma
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Wells Fargo Mobile®
State Farm®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Prosper: Personal Loans has strong keyword coverage and excellent quality metrics, but it lacks visibility in Google Play charts and ranks poorly for several high‑traffic terms. The primary priority is to boost chart rankings and capture missed keyword opportunities.
9 out of 10 target keywords are already ranked, with "prosper" (rank 1) and "personal loans" (rank 2) driving the most traffic (75‑80). Maintain these positions while expanding to unranked high‑traffic terms.
Charts Score is 0% and the app is not ranked in its Finance category, limiting organic discoverability and user trust. This gap is the biggest driver of the 20‑point visibility shortfall.
"loan calculator" (traffic 59, difficulty 78) and "quick loans" (traffic 82, rank 18) are not in the top 30, causing missed acquisition potential. Their difficulty is moderate, making them realistic targets.
Fast Cash & Credit outranks Prosper on shared keywords (e.g., "fast cash loans" rank 28 vs competitor likely higher). Optimizing title/short description to include "fast cash loans" and "quick loans" can steal traffic.
A 100% Quality Score suggests good metadata, but screenshots and video are not mentioned. Updating visual assets with clear loan‑calculator UI and fast‑funding messaging can improve install‑to‑view ratios, supporting chart movement.
The audit shows only English data. Adding localized versions of high‑traffic terms (e.g., "préstamos rápidos" in Spanish‑speaking markets) can capture additional organic volume and improve global chart rankings.
- 1Integrate the top‑traffic unranked keyword "loan calculator" and secondary terms "quick loans" & "fast cash loans" into the app title, short description, and in‑app copy.
- 2Launch a short‑term install campaign (e.g., Google App Campaign) to boost daily installs and push the app into the Finance category charts.
- 3Refresh screenshots and add a 15‑second demo video highlighting the loan calculator and next‑day funding benefits.
- 4Create localized store listings for Spanish, Portuguese, and Hindi markets, embedding translated high‑traffic keywords.
- 5Monitor competitor rankings weekly and adjust bid/keyword focus to stay ahead of Fast Cash & Credit on shared keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3065 characters, providing good keyword density and information for users.
Excellent rating
Your 4.5 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): low interest loans, personal loan manager, personal finance loans.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Prosper: Personal Loans?
Prosper: Personal Loans has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 19, 2026.
On how many keywords does Prosper: Personal Loans rank?
Prosper: Personal Loans is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Prosper: Personal Loans?
Based on shared keyword rankings, the most frequent competitors of Prosper: Personal Loans are Possible: Fast Cash & Credit, Prosper Card, U-start: Personal Loans. These apps appear next to Prosper: Personal Loans on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Prosper: Personal Loans in on the Google Play?
Prosper: Personal Loans is listed in the Finance category on the Google Play.
How can Prosper: Personal Loans improve its App Store Optimization?
Based on this audit, Prosper: Personal Loans should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Prosper: Personal Loans.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.