This audit was generated on March 20, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calculator vault | #39 |  |  |      | ||
| lockify | #40 |  |  |      | ||
| vault calculator | #45 |  |  | | ||
| photo vault | Not ranked | — | — |     | ||
| private vault | Not ranked | — | — |   | ||
| hide photos | Not ranked | — | — |    | ||
| secret calculatorOpportunity | Not ranked | — | — |  | ||
| encrypted vaultOpportunity | Not ranked | — | — |     | ||
| hide videos | Not ranked | — | — | | ||
| secure folder | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ClockInEasy: Timesheet Tracker
Business
Calculator Vault - Donation
Tools
HideS: Lock Video, Hide Photo
Tools
Timeblockify: Schedule & Tasks
Productivity
Calculator HideAz Vault, Lock
Personalization
Vaulty : Photo Vault & Hide
Photography
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Find My Phone by Clap Launcher
Photo Recover Plus - Restore
All Restore - Photo & Video
Clean Fix Plus
Move to iOS
QR & Barcode Scanner
Google Authenticator
Cleaner Toolbox
Analyze WiFi Launcher
Open Browser - Smart & Safe
Clean Utility Toolkit
Samsung Smart Switch Mobile
Cleaning Toolbox & Launcher
Cleaner Launcher for Android
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Lockify’s visibility on Google Play is critically low (15/100) with only 3 of 10 target keywords ranked and no chart presence. Immediate focus should be on keyword optimization and metadata enhancements to capture high‑traffic search terms and improve ranking.
The app ranks for the niche keyword "calculator vault" (position 39) with a traffic potential of 69, indicating a differentiated feature that few competitors highlight. Leverage this by featuring the calculator‑vault concept in the title and short description.
The description emphasizes offline, zero‑ad encryption—a strong value proposition that can improve conversion if highlighted in screenshots and promotional graphics. Use badge overlays to draw attention to "No Ads" and "On‑Device Encryption".
Only 3 of 10 target keywords are ranked, and high‑traffic terms like "photo vault" (traffic 79) and "hide photos" (traffic 84) are not appearing in search results. This directly drives the 17% keyword score and low visibility.
The app is not ranked in the Tools category, meaning it fails to appear in category charts, further reducing discoverability. This contributes to the 0% charts score.
Keywords such as "photo vault" (traffic 79, difficulty 90) and "hide photos" (traffic 84, difficulty 69) have the highest search volume. Incorporate these exact phrases in the title, short description, and long‑tail bullet points to capture organic traffic.
Add a concise short description (80 chars) that repeats top keywords, expand the full description with bullet‑point benefits, and localize to English‑India (high demand for Aadhaar/PAN storage). This can boost both relevance and quality score.
- 1Revise app title to include a primary keyword, e.g., "Lockify Photo & Calculator Vault".
- 2Rewrite short description and first 2 paragraphs of the full description to embed high‑traffic keywords: "photo vault", "hide photos", "secure folder".
- 3Create 3 new high‑resolution screenshots showing the calculator‑vault interface, encryption badge, and hidden media view, each with overlay text containing target keywords.
- 4Add localized English‑India description and keywords to capture the Indian market for Aadhaar and PAN storage.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2421 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Lockify – Hide & Encrypt Files?
Lockify – Hide & Encrypt Files has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 20, 2026.
On how many keywords does Lockify – Hide & Encrypt Files rank?
Lockify – Hide & Encrypt Files is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Lockify – Hide & Encrypt Files?
Based on shared keyword rankings, the most frequent competitors of Lockify – Hide & Encrypt Files are ClockInEasy: Timesheet Tracker, Timeblockify: Schedule & Tasks, Calculator Vault - Donation. These apps appear next to Lockify – Hide & Encrypt Files on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Lockify – Hide & Encrypt Files in on the Google Play?
Lockify – Hide & Encrypt Files is listed in the Tools category on the Google Play.
How can Lockify – Hide & Encrypt Files improve its App Store Optimization?
Based on this audit, Lockify – Hide & Encrypt Files should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Lockify – Hide & Encrypt Files.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.