This audit was generated on March 18, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mistikist | #1 | — |  |     | ||
| focus musicOpportunity | #67 |  |  |      | ||
| sleep meditation | #80 |  |  |    | ||
| binaural beats | Not ranked | — | — |    | ||
| brainwave entrainmentOpportunity | Not ranked | — | — |  | ||
| anxiety relief | Not ranked | — | — |     | ||
| adhd focusOpportunity | Not ranked | — | — |    | ||
| theta wavesOpportunity | Not ranked | — | — |    | ||
| delta sleepOpportunity | Not ranked | — | — |    | ||
| subconscious reprogrammingOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Storybook: Calm Bedtime, Sleep
Parenting
Focus Boat - Pomodoro timer
Productivity
Headspace Meditate Sleep Relax
Health & Fitness
Sleep sounds & sleep music
Health & Fitness
Sleep Sounds - relaxing sounds
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Finch: Self-Care Pet
Blood Pressure Tracker
Lazy exercise at home
Step Tracker Launcher
healow
Flo Ovulation & Period Tracker
FunSteps
Blood Pressure Log
Step Counter - Pedometer
BitePal: AI Calorie Counter
IQ Brain Training
MyFitnessPal: Calorie Counter
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Mistikist has a strong brand presence (rank 1 for its own name) and a decent quality score, but its overall visibility is low due to poor keyword coverage and minimal chart presence. The main priority is to expand keyword rankings and improve ratings to boost organic discoverability.
The app ranks #1 for its own name "mistikist" with 66 traffic points and a moderate difficulty (35), securing top‑of‑search visibility for brand searches. Leverage this by adding the brand to the short description and promotional assets to maintain that advantage.
Only 3 of the 10 target keywords are ranked, and none of the high‑traffic terms such as "binaural beats" (traffic 63, difficulty 80) or "sleep meditation" (traffic 71, rank 80) appear in the top 50. This drags the Keywords Score to 23% and caps organic reach.
The app holds a 3.8‑star rating from just 229 reviews, which is below the typical 4.2+ benchmark for top‑ranking health & fitness apps. This hurts both quality score perception and conversion rates.
Keywords like "brainwave entrainment" (traffic 55, difficulty 32) and "focus music" (traffic 64, rank 67) have moderate difficulty and strong search volume. Adding them naturally to the title, short description, and the first 250 characters of the long description can push rankings into the top 30.
Competitors such as Storybook and Focus Boat rank ahead but share only 1 keyword each with Mistikist. Target the missing keywords they rank for (e.g., "anxiety relief", "ADHD focus") to capture their audience.
Chart score is 0% and the app is not ranked in the Health & Fitness category. A/B test new icon/feature graphics emphasizing brainwave visuals and add localized descriptions for top markets to improve click‑through and category ranking.
- 1Update app title to include a high‑traffic keyword (e.g., "Mistikist: Binaural Beats & Sleep").
- 2Rewrite short and long descriptions to embed top 5 unranked keywords (binaural beats, brainwave entrainment, anxiety relief, ADHD focus, theta waves) within the first 250 characters.
- 3Implement an in‑app review prompt after successful sessions and run a 30‑day rating boost campaign to raise rating above 4.2 and increase review count.
- 4Create and A/B test new icon and feature graphic that highlight the AVE visual experience, and add localized copy for English‑speaking markets with highest traffic.
- 5Launch a targeted user‑acquisition campaign focused on keywords where competitors rank (e.g., "focus music" and "sleep meditation") and monitor ranking uplift.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3375 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Mistikist: Sleep, Focus & Calm?
Mistikist: Sleep, Focus & Calm has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 18, 2026.
On how many keywords does Mistikist: Sleep, Focus & Calm rank?
Mistikist: Sleep, Focus & Calm is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Mistikist: Sleep, Focus & Calm?
Based on shared keyword rankings, the most frequent competitors of Mistikist: Sleep, Focus & Calm are Headspace Meditate Sleep Relax, Storybook: Calm Bedtime, Sleep, Sleep sounds & sleep music. These apps appear next to Mistikist: Sleep, Focus & Calm on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Mistikist: Sleep, Focus & Calm in on the Google Play?
Mistikist: Sleep, Focus & Calm is listed in the Health & Fitness category on the Google Play.
How can Mistikist: Sleep, Focus & Calm improve its App Store Optimization?
Based on this audit, Mistikist: Sleep, Focus & Calm should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Mistikist: Sleep, Focus & Calm.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.