This audit was generated on March 19, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| adguard home manager | #1 | — |  |     | ||
| adguard home | #1 | — | |  | ||
| adguard manager | #1 | — | |  | ||
| adguard home control | #1 | — |  | | ||
| adguard server manager | #1 | — | | | ||
| adguard dashboard | #1 | — | |   | ||
| adguard home app | #1 | — | | | ||
| adguard dns manager | #1 | — | |   | ||
| adguard mobile | #35 |  |  |   | ||
| dns ad blockerOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Microsoft Outlook
Productivity
AdGuard DNS
Tools
AdGuard: Content Blocker
Tools
AdGuard Home Client
Tools
Freedom: App & Website Blocker
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Find My Phone by Clap Launcher
Photo Recover Plus - Restore
All Restore - Photo & Video
Clean Fix Plus
Move to iOS
QR & Barcode Scanner
Google Authenticator
Open Browser - Smart & Safe
Cleaner Toolbox
Analyze WiFi Launcher
Private Browser: Safe & Secure
Clean Utility Toolkit
Samsung Smart Switch Mobile
WiFi Info & Launcher
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
AdGuard Home Manager dominates its core keywords with top‑1 rankings, but lacks chart presence and category ranking, limiting discoverability. Focusing on visual assets, review score, and expanding keyword coverage will unlock higher organic traffic.
9 out of 10 target keywords rank #1 (e.g., "adguard home manager", "adguard dashboard"), delivering a perfect 100% keyword score. Maintain this by preserving relevance and monitoring competitor shifts.
Charts Score is 0% with no presence in Global or Category charts, indicating insufficient download velocity and retention. This drags the overall visibility score down to 79/100.
The app is listed under Tools but does not appear in the category rankings, reducing exposure to users browsing the Tools section.
Keyword "dns ad blocker" has 69 traffic potential but the app is not ranked for it. Adding this term to the title, short description, or subtitle can capture that demand.
Current rating is 4.3 ★ from 381 reviews. Raising the average to ≥4.5 and increasing review count will improve conversion and contribute to chart momentum.
Quality Score is 78%, suggesting room for improvement in screenshots, video, and icon. Updated, keyword‑rich screenshots with clear UI demos can increase install conversion and aid chart ranking.
- 1Insert the high‑traffic keyword "dns ad blocker" into the app title or short description and repeat it naturally in the long description.
- 2Refresh screenshots and add a short demo video highlighting server management features, using overlay text that includes top keywords.
- 3Implement an in‑app prompt to request 5‑star reviews after successful server connections, aiming to raise the rating to ≥4.5 and boost review volume.
- 4Launch a short‑term user‑acquisition campaign (e.g., Google UAC) to increase download velocity and achieve the minimum threshold for chart placement.
- 5Expand the long description to at least 2,000 characters, weaving in all top‑ranked keywords and the missing "dns ad blocker" term for better relevance.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
13 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 6 keyword(s): adguard manager, adguard home control, adguard server manager.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of AdGuard Home Manager?
AdGuard Home Manager has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 19, 2026.
On how many keywords does AdGuard Home Manager rank?
AdGuard Home Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of AdGuard Home Manager?
Based on shared keyword rankings, the most frequent competitors of AdGuard Home Manager are AdGuard DNS, AdGuard: Content Blocker, AdGuard Home Client. These apps appear next to AdGuard Home Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is AdGuard Home Manager in on the Google Play?
AdGuard Home Manager is listed in the Tools category on the Google Play.
How can AdGuard Home Manager improve its App Store Optimization?
Based on this audit, AdGuard Home Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to AdGuard Home Manager.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.