Dotyo: Minimalist Mood Tracker

The app ranks #1 for the exact brand keyword "dotyo" with 36 monthly searches and low difficulty (17). Leverage this position by keeping the brand name front‑and‑center in the title and subtitle.

All 9 high‑traffic mood‑tracker keywords (e.g., "mood tracker" – 73 searches, difficulty 53) are unranked, driving the 16% Keywords Score. The app currently captures none of this demand.

The app has 0 ratings and a Quality Score of 50%, indicating missing social proof and possibly sub‑optimal screenshots or video. Reviews and richer assets directly affect conversion and rankings.

Incorporate two primary keywords (e.g., "Mood Tracker" and "Emotion Journal") into the 30‑character title and 30‑character subtitle while retaining the brand name. This can immediately boost relevance for the top‑traffic terms.

Rewrite the first 400 characters to include the top five unranked keywords naturally ("mood tracker", "emotion tracker", "mental health tracker", "simple mood tracker", "feelings tracker"). Populate the 100‑character keyword field with the same terms, prioritizing those with lower difficulty (e.g., "emotion tracker", "mental health tracker").

Daily Bubble, the only listed competitor, shares only one keyword. By adding high‑impact screenshots, an App Store preview video, and a clear value proposition (“3‑step mood logging”), Dotyo can out‑shine competitors and improve the Quality Score.