This audit was generated on March 20, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| fun phone | #1 | — | ||||
| phone dialer | Not ranked | — | — | |||
| contacts managerOpportunity | Not ranked | — | — | |||
| call blocker | Not ranked | — | — | |||
| spam blocker | Not ranked | — | — | |||
| contact backup | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| password manager | Not ranked | — | — | |||
| menstrual calendarOpportunity | Not ranked | — | — | |||
| note takingOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
OnPhone - Second Phone Number
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Communication chart position
WhatsApp Messenger
Snapchat
Telegram
Discord - Talk, Play, Hang Out
Messenger
Reelway: feel-good clips
TextNow: Call + Text Unlimited
Microsoft Edge: AI browser
Signal Private Messenger
WhatsApp Business
GroupMe
Yahoo Mail
Brave Private Web Browser, VPN
Firefox Fast & Private Browser
Google Voice
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Fun Phone ranks #1 for its brand keyword but fails to appear for any high‑traffic functional keywords, has no user reviews, and scores low on overall visibility (14/100). Immediate focus should be on expanding keyword coverage, improving listing assets, and generating ratings.
The app already ranks #1 for the exact brand term "fun phone" with a traffic potential of 43, giving a solid foothold to build upon. Leverage this by adding the brand term to the title and subtitle to retain the ranking while introducing additional keywords.
9 out of 10 target keywords (e.g., "phone dialer", "contacts manager", "call blocker") are not ranked despite traffic scores ranging from 66‑80. This is the main driver of the 15% keyword score. The listing currently lacks these terms in title, short description, or keyword‑rich sections.
Rating is N/A with 0 reviews, which heavily impacts the Quality Score (50%) and conversion rate. New users are unlikely to download an app without social proof.
The audit shows no mention of screenshots or a promotional video. High‑traffic communication apps typically have 8+ screenshots and a 15‑30 second preview, which improves both conversion and the Quality Score.
Keywords like "phone dialer" (traffic 79, difficulty 64) and "contacts manager" (traffic 68, difficulty 41) present strong upside. Integrating them naturally in the title, short description, and long description can boost rankings and overall visibility.
- 1Update the app title to include "Phone Dialer" (e.g., "Fun Phone: Dialer & Contacts"). Add "Contacts Manager" to the subtitle/short description.
- 2Rewrite the long description to embed the top 5 unranked keywords (phone dialer, contacts manager, call blocker, spam blocker, contact backup) at least 2–3 times each, keeping a natural tone.
- 3Launch an in‑app prompt or incentive campaign to collect a minimum of 30 five‑star reviews within the next 30 days.
- 4Create and upload 8 high‑resolution screenshots and a 15‑second video preview that showcase dialing, call blocking, QR contact sharing, and backup features.
- 5Run a short A/B test on the app icon and first screenshot to improve click‑through rates and monitor impact on the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3348 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Fun Phone: Dialer & Contacts?
Fun Phone: Dialer & Contacts has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 20, 2026.
On how many keywords does Fun Phone: Dialer & Contacts rank?
Fun Phone: Dialer & Contacts is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Fun Phone: Dialer & Contacts?
Based on shared keyword rankings, the most frequent competitors of Fun Phone: Dialer & Contacts are OnPhone - Second Phone Number. These apps appear next to Fun Phone: Dialer & Contacts on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Fun Phone: Dialer & Contacts in on the Google Play?
Fun Phone: Dialer & Contacts is listed in the Communication category on the Google Play.
How can Fun Phone: Dialer & Contacts improve its App Store Optimization?
Based on this audit, Fun Phone: Dialer & Contacts should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Fun Phone: Dialer & Contacts.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.