Catzy: Self-Care Journey

The brand keyword "catzy" ranks #1 with traffic 63 and low difficulty (27), showing strong name recognition. Leverage this by keeping the brand front‑and‑center in title and subtitle.

Only 2 out of 10 target keywords rank (26% score). High‑traffic terms like "self care" (traffic 62, difficulty 64) and "mood tracker" (traffic 73, difficulty 53) are not ranking, limiting discoverability.

The app is not ranked in the Health & Fitness category, which prevents it from appearing in category charts and reduces organic downloads.

The subtitle currently does not contain any high‑traffic keywords. Adding up to 30 characters such as "Self‑Care • Mood Tracker • Breathing" can immediately improve relevance for "self care", "mood tracker" and "breathing exercises".

Rating is 4.9 but there are 0 reviews. Prompting satisfied users after 3‑5 days of use can generate the first 50+ reviews, boosting the quality score perception and conversion rate.

Aloe Bud is ahead in the same niche and shares the keyword "self care". By optimizing for additional terms like "anxiety relief" (traffic 77) and "sleep sounds" (traffic 65) you can differentiate and capture traffic they may miss.