Party Planner

The app holds top‑10 positions for its brand name (rank 1) and primary keywords like "party planner", "birthday planner", "party planning", and "party checklist" (all rank 2). Maintain these rankings while expanding to related terms.

Quality score is only 65% with a 3.6 rating from just 20 reviews. This hurts conversion and ranking potential. The app needs more positive reviews and higher ratings to reach the 4.5+ benchmark.

"invitation maker" (traffic 81) and "event planning" (traffic 62) are not ranked, despite high search volume. Adding these terms to the title, short description, and in‑app copy can capture additional traffic.

Charts score is 0%, meaning the app is not appearing in global or category top charts. Without chart visibility, organic discoverability is limited. A boost in install velocity and conversion rate is needed.

Competitor "Event Planner: Birthday, Party" outranks Party Planner on shared keywords. By improving asset quality and covering missing keywords, Party Planner can capture part of that competitor's traffic.