The Party Source

The app scores 75% on quality, indicating good performance, stability, and user satisfaction (4.7 rating from 52 reviews). Maintain this level while addressing visibility issues to capitalize on existing goodwill.

Only 1 of the 10 target keywords ("the party source") ranks at #1; the other 9 high‑traffic keywords (e.g., "liquor delivery", "wine delivery") are not ranked at all. This directly drives the 20% keyword score and the low visibility score.

The app is not appearing in the Shopping category charts, which eliminates organic discovery from category browsing. This is a major contributor to the 0% charts score.

The current description (first 500 chars) contains only generic store information and no high‑traffic terms. Integrating the top 5 unranked keywords (e.g., "liquor delivery", "wine delivery", "alcohol pickup") can boost relevance and ranking potential.

All traffic is centered around Kentucky (e.g., "bellevue ky alcohol", "alcohol delivery ky"). Creating a KY‑specific localized listing with region‑specific keywords and localized screenshots can improve relevance for local searches.

The audit shows no mention of high‑quality screenshots or a promo video. Adding 5+ engaging screenshots that highlight delivery, pickup, and product range, plus a short demo video, typically improves conversion rates and can indirectly help rankings.