This audit was generated on March 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| the party source | #1 | — |  |     | ||
| liquor deliveryOpportunity | Not ranked | — | — |      | ||
| wine deliveryOpportunity | Not ranked | — | — |     | ||
| alcohol pickupOpportunity | Not ranked | — | — |     | ||
| spirits orderOpportunity | Not ranked | — | — |      | ||
| bellevue ky alcoholOpportunity | Not ranked | — | — |      | ||
| kentucky liquor storeOpportunity | Not ranked | — | — |     | ||
| order wine onlineOpportunity | Not ranked | — | — |  | ||
| alcohol delivery kyOpportunity | Not ranked | — | — |   | ||
| wine spirits storeOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Source & Cast
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Shopping chart position
Temu: Shop Like a Billionaire
SHEIN-Shopping Online
Whatnot: Shop, Sell, Connect
AliExpress - Shopping App
Walmart: Shopping & Savings
Shop: All your favorite brands
Amazon Shopping
eBay online shopping & selling
The Home Depot
Vinted: Shop & sell pre-loved
Fetch: America’s Rewards App
DealSeek: Coupons & Discounts
Costco Wholesale
Alibaba.com - B2B marketplace
Etsy: Shop Home, Style & More
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The Party Source has a solid quality score (75%) and excellent user rating (4.7), but its overall visibility is very low (19/100) due to poor keyword rankings and lack of category placement. Immediate focus should be on expanding and optimizing keyword coverage and store assets to lift rankings and drive installs.
The app scores 75% on quality, indicating good performance, stability, and user satisfaction (4.7 rating from 52 reviews). Maintain this level while addressing visibility issues to capitalize on existing goodwill.
Only 1 of the 10 target keywords ("the party source") ranks at #1; the other 9 high‑traffic keywords (e.g., "liquor delivery", "wine delivery") are not ranked at all. This directly drives the 20% keyword score and the low visibility score.
The app is not appearing in the Shopping category charts, which eliminates organic discovery from category browsing. This is a major contributor to the 0% charts score.
The current description (first 500 chars) contains only generic store information and no high‑traffic terms. Integrating the top 5 unranked keywords (e.g., "liquor delivery", "wine delivery", "alcohol pickup") can boost relevance and ranking potential.
All traffic is centered around Kentucky (e.g., "bellevue ky alcohol", "alcohol delivery ky"). Creating a KY‑specific localized listing with region‑specific keywords and localized screenshots can improve relevance for local searches.
The audit shows no mention of high‑quality screenshots or a promo video. Adding 5+ engaging screenshots that highlight delivery, pickup, and product range, plus a short demo video, typically improves conversion rates and can indirectly help rankings.
- 1Conduct keyword research to select 8‑10 high‑traffic, low‑difficulty keywords and incorporate them into the title, short description, and long description.
- 2Rewrite the app description to naturally embed the top unranked keywords (liquor delivery, wine delivery, alcohol pickup, spirits order, order wine online).
- 3Create a Kentucky‑specific localized store listing with localized screenshots and region‑focused copy.
- 4Add 5 high‑resolution screenshots and a 15‑second promo video showcasing ordering, delivery, and pickup features.
- 5Implement an in‑app prompt to encourage users to leave reviews, aiming to increase review count and maintain the 4.7 rating.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Short description
Your app description is only 173 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Few screenshots
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 19/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of The Party Source?
The Party Source has a visibility score of 19 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 22, 2026.
On how many keywords does The Party Source rank?
The Party Source is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of The Party Source?
Based on shared keyword rankings, the most frequent competitors of The Party Source are Source & Cast. These apps appear next to The Party Source on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is The Party Source in on the Google Play?
The Party Source is listed in the Shopping category on the Google Play.
How can The Party Source improve its App Store Optimization?
Based on this audit, The Party Source should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Party Source.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.