This audit was generated on March 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| letterly | #1 | — |  |     | ||
| voice typing | #22 |  |  |      | ||
| dictation app | #25 |  |  |   | ||
| voice to text | #30 | |  |   | ||
| speech to text | #32 |  |  |   | ||
| speech notesOpportunity | #71 |  |  | | ||
| voice memo textOpportunity | #82 |  |  |    | ||
| ai writer | Not ranked | — | — |      | ||
| voice notes | Not ranked | — | — |   | ||
| ai notes | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Voice Notes - Speech to text
Tools
Transcribe & Speech to text
Productivity
AI Transcribe Speech to Text
Productivity
Text Reader - Text to Speech
Productivity
Text To Speech TTS Reader AI
Tools
OtterAI Transcribe Voice Notes
Productivity
RecCloud - AI Speech to Text
Tools
Transcribe Speech To Text
Productivity
AI Transcribe Audio to Text
Productivity
AI Transcribe. Speech to Text
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Claude by Anthropic
Microsoft Word: Edit Documents
Grok - Smartest AI Advisor
Google Gemini
Microsoft Excel: Spreadsheets
PDF Reader - PDF Viewer
Adobe Acrobat Reader: Edit PDF
WakeBox
Google Docs
Perplexity - Ask Anything
Xfinity
DuckDuckGo, Duck.ai, & VPN
Microsoft 365 Copilot
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Letterly ranks #1 for its brand keyword and enjoys a strong quality score (88%), but its overall visibility is limited by low keyword coverage, missing chart placement, and lack of category ranking. The primary focus should be expanding keyword reach and boosting organic discoverability.
The app ranks #1 for the exact‑match keyword "letterly" with a traffic potential of 75 and moderate difficulty (37), securing its core brand visibility. Leverage this by using the brand name in the subtitle and promotional text to reinforce top‑of‑mind recall.
Only 7 out of 10 target keywords are ranked, and 3 high‑traffic terms (ai writer, voice notes, ai notes) are not ranked despite traffic scores above 70. This caps the app’s reach and leaves gaps that competitors exploit.
Charts Score is 0%; the app does not appear in any global or category top‑charts, limiting organic exposure and user trust signals that affect conversion rates.
Keywords like "voice typing" (rank 22, difficulty 46) and "dictation app" (rank 25, difficulty 33) have solid traffic and moderate competition. Optimizing title, short description, and in‑app copy for these terms can push them into the top‑10.
The first 500 characters miss several high‑traffic terms (e.g., "speech to text", "voice notes"). Incorporate the top‑10 keywords naturally throughout the description, especially in the first three lines, to boost relevance scores.
Competitors like "Voice Notes - Speech to text" outrank on shared keywords (voice to text, speech to text). Create a dedicated feature page or video highlighting Letterly’s AI‑enhanced writing advantage to differentiate and capture traffic from these queries.
- 1Add the unranked high‑traffic keywords (ai writer, voice notes, ai notes) to the title, subtitle, and short description with natural language.
- 2Rewrite the description to embed top‑10 keywords within the first 150 characters and add a bullet‑point list that repeats them.
- 3Run a localized A/B test for the short description focusing on "voice typing" and "dictation app" to push them into the top‑10.
- 4Implement a chart‑boosting campaign (e.g., incentivized installs, early‑review prompts) to achieve at least a #500 rank in the Productivity category.
- 5Produce a 15‑second video demo highlighting AI‑enhanced text generation versus plain transcription to capture competitor traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3885 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Letterly: Write by Voice & AI?
Letterly: Write by Voice & AI has a visibility score of 50 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 23, 2026.
On how many keywords does Letterly: Write by Voice & AI rank?
Letterly: Write by Voice & AI is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Letterly: Write by Voice & AI?
Based on shared keyword rankings, the most frequent competitors of Letterly: Write by Voice & AI are Voice Notes - Speech to text, OtterAI Transcribe Voice Notes, RecCloud - AI Speech to Text. These apps appear next to Letterly: Write by Voice & AI on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Letterly: Write by Voice & AI in on the Google Play?
Letterly: Write by Voice & AI is listed in the Productivity category on the Google Play.
How can Letterly: Write by Voice & AI improve its App Store Optimization?
Based on this audit, Letterly: Write by Voice & AI should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Letterly: Write by Voice & AI.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.