This audit was generated on March 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hey penny | #1 | — |  |     | ||
| imessage financeOpportunity | #82 |  |  |      | ||
| ai budgetOpportunity | Not ranked | — | — |      | ||
| spending trackerOpportunity | Not ranked | — | — |      | ||
| budget aiOpportunity | Not ranked | — | — | | ||
| expense categorizationOpportunity | Not ranked | — | — |    | ||
| financial assistantOpportunity | Not ranked | — | — |      | ||
| money tracker | Not ranked | — | — |  | ||
| budgeting aiOpportunity | Not ranked | — | — |   | ||
| spending forecastOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
SECU
Finance
Penny Mobil
Tools
Payoneer - Business Payments
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Venmo
Chime – Mobile Banking
OnePay – Mobile Banking
Capital One Mobile
Kalshi: Trade News & Sports
Progressive
TurboTax: File Your Tax Return
Intuit Credit Karma
Chase Mobile
Testerup: Test & Earn Rewards
Klarna: Smarter everyday money
Google Wallet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Hey Penny ranks #1 for its brand keyword but suffers from poor overall keyword visibility and no chart presence, resulting in a low visibility score of 22/100. Immediate focus should be on expanding keyword coverage and boosting chart rankings.
The app ranks #1 for "hey penny" with a traffic score of 79, showing strong brand recognition. Leverage this by reinforcing the brand in the title and short description to maintain top visibility.
Quality Score is 100%, indicating excellent technical health, screenshots, and compliance. Keep the current high-quality assets while focusing on metadata improvements.
Only 2 of the top 10 target keywords are ranked (hey penny #1, imessage finance #82). High‑traffic terms like "money tracker" (traffic 78) and "budget ai" (traffic 59) are not ranked, dragging the Keywords Score down to 22%.
Charts Score is 0% with no placement in Global or Finance categories, preventing organic discovery from top‑list users. This also contributes to the low overall visibility score.
Incorporate high‑traffic keywords such as "money tracker", "budget ai", and "spending forecast" into the 30‑character title and 80‑character short description while preserving readability. This can instantly improve keyword rankings.
The unique iMessage integration is only hinted at in the long description. Highlight it early and repeat the phrase "iMessage finance assistant" to capture related searches and differentiate from competitors like SECU and Penny Mobil.
- 1Add high‑traffic keywords (money tracker, budget ai, spending forecast) to the app title and short description, ensuring natural phrasing.
- 2Rewrite the long description to front‑load iMessage integration and embed uncovered keywords organically.
- 3Launch a targeted install campaign to reach the threshold for Finance chart eligibility and aim for a top‑200 global placement.
- 4Implement an in‑app review prompt to increase the number of reviews beyond the current 10, boosting credibility and conversion.
- 5Localize the listing (title, short description, keywords) for top English‑speaking markets (US, UK, CA) to capture additional traffic.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3520 characters, providing good keyword density and information for users.
Strong visual presence
15 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.9 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 22/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Hey Penny: Your Money AI Buddy?
Hey Penny: Your Money AI Buddy has a visibility score of 22 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 27, 2026.
On how many keywords does Hey Penny: Your Money AI Buddy rank?
Hey Penny: Your Money AI Buddy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Hey Penny: Your Money AI Buddy?
Based on shared keyword rankings, the most frequent competitors of Hey Penny: Your Money AI Buddy are Penny Mobil, SECU, Payoneer - Business Payments. These apps appear next to Hey Penny: Your Money AI Buddy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Hey Penny: Your Money AI Buddy in on the Google Play?
Hey Penny: Your Money AI Buddy is listed in the Finance category on the Google Play.
How can Hey Penny: Your Money AI Buddy improve its App Store Optimization?
Based on this audit, Hey Penny: Your Money AI Buddy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hey Penny: Your Money AI Buddy.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.