This audit was generated on March 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| photok | #1 | — |  |     | ||
| encrypted photos | #5 |  |  |   | ||
| private photo | #6 | | |   | ||
| vault photos | #7 |  |  |  | ||
| photo vault | #9 |  |  | | ||
| private gallery | #11 |  |  |   | ||
| photo locker | #12 | |  |   | ||
| secure photos | #13 | | | | ||
| hide pictures | #24 |  |  |   | ||
| hide photos | #27 | |  |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Photo Vault Lock - PhotoGuard
Photography
LockMyPix Safe Photo Vault
Photography
Vault - Hide Pics, App Lock
Business
Hide Photo Vault &Videos
Tools
Photo Lock: Hide Videos, Pics
Productivity
PhotoVault: Hide Photos, Video
Photography
Private Photo Vault - Keepsafe
Photography
Calculator Hide Photo Vault
Video Players
HideS: Lock Video, Hide Photo
Tools
Calculator - photo vault
Video Players
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Tools chart position
PDF & Launcher for Android
Photo Recover Plus - Restore
Find My Phone by Clap Launcher
All Restore - Photo & Video
Google Authenticator
Move to iOS
QR & Barcode Scanner
PDF Reader - Editor & Viewer
Cleaner Toolbox
VPN - Super Unlimited Proxy
Open Browser - Smart & Safe
Samsung Smart Switch Mobile
Proton VPN: Fast & Secure VPN
Google Translate
Cleaner Launcher for Android
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Photok has excellent core keyword coverage (100% score) and ranks #1 for its brand term, but it lacks chart presence, suffers from a modest rating (3.6) and low review volume, which drags its quality score and overall visibility.
All 10 target keywords are ranked, with "photok" at #1 and 9 of them in the top 15 positions, delivering a perfect 100% keyword score. Maintain this breadth while focusing on depth for high‑traffic terms.
Charts Score is 0%; the app is not appearing in either Global or Category charts, which limits organic discovery. This is tied to low install velocity and rating.
Rating sits at 3.6 / 5 with only 206 reviews, pulling the Quality Score down to 75%. Improving user sentiment will boost conversion and help the app break into the charts.
"photo vault" (traffic 79) ranks #9 and "hide photos" (traffic 84) ranks #27 despite high difficulty. Targeted ASO tactics—keyword‑rich title, subtitle, and UI text—can push these into the top 5 and capture more traffic.
The description only briefly mentions "open source". Adding a dedicated bullet, badge, and visual assets highlighting the privacy‑first, ad‑free nature can differentiate Photok from competitors like Photo Vault Lock and LockMyPix.
- 1Refresh title/subtitle to include top‑traffic terms (e.g., "Photo Vault, Hide Photos & Videos").
- 2Launch an in‑app prompt and email campaign to solicit positive reviews, aiming to raise rating above 4.0 and double review count.
- 3Run an A/B test on the short description and first 500‑character copy to embed secondary keywords ("photo locker", "private gallery").
- 4Create a new set of screenshots and a feature graphic that prominently display the AES‑256 encryption and open‑source badge.
- 5Implement a short‑term install‑boost campaign (e.g., limited‑time promo or bundled utility) to increase daily installs and trigger chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): private photo, vault photos, encrypted photos.
Good visibility score
Score of 79/100 indicates solid app store presence.
Rating needs improvement
A 3.6 rating may deter potential users. Focus on fixing bugs and improving UX.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Photok - Secure Photo Vault?
Photok - Secure Photo Vault has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 26, 2026.
On how many keywords does Photok - Secure Photo Vault rank?
Photok - Secure Photo Vault is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Photok - Secure Photo Vault?
Based on shared keyword rankings, the most frequent competitors of Photok - Secure Photo Vault are Photo Vault Lock - PhotoGuard, LockMyPix Safe Photo Vault, Vault - Hide Pics, App Lock. These apps appear next to Photok - Secure Photo Vault on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Photok - Secure Photo Vault in on the Google Play?
Photok - Secure Photo Vault is listed in the Tools category on the Google Play.
How can Photok - Secure Photo Vault improve its App Store Optimization?
Based on this audit, Photok - Secure Photo Vault should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Photok - Secure Photo Vault.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.