This audit was generated on March 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| iceland explorer | #1 | — |  |     | ||
| iceland ring road | #6 |  |  |    | ||
| iceland travel guide | #16 |  |  |   | ||
| iceland map | #17 |  |  |   | ||
| iceland attractions | #18 |  |  |  | ||
| iceland gps | #21 |  | |   | ||
| iceland itinerary | #25 |  |  |  | ||
| northern lights iceland | #26 |  | |    | ||
| iceland waterfalls | #31 | |  |    | ||
| iceland aurora forecastOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Kringum Iceland
Travel
Travel Guide Iceland
Travel
Iceland Guide by Civitatis.com
Travel
Iceland Region Maps and Capitals
Games
Iceland FlyOver Tickets
Travel
Iceland Guide: GPS Audio Tours
Travel
Blue Lagoon By FlyIceland
Travel
Reykjavik Map and Walks
Travel
Iceland News in English Today & Icelandic Radio
News
SkyRoad Iceland
Travel
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Travel chart position
MyTSA
Uber - Request a ride
Airbnb
Lyft
Fly Delta
Capital One Travel
Booking.com: Hotels & Travel
Upside: Gas & Food Cash Back
American Airlines
Expedia: Hotels, Flights, Cars
Hilton Honors: Book Hotels
Southwest Airlines: Travel App
United Airlines
Frontier Airlines
Marriott Bonvoy: Book Hotels
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Iceland Explorer has a solid keyword foundation (rank 1 for its exact name) but lacks chart presence, user ratings, and visibility for several high‑traffic terms, resulting in a modest 52/100 visibility score.
The exact match keyword "iceland explorer" is ranked #1 with traffic 28 and low difficulty (29), securing strong brand visibility. Continue to leverage this in the title and subtitle to maintain authority.
9 of 10 target keywords are ranked, yielding a 66% keyword score. This shows the current metadata is largely effective and can be refined rather than overhauled.
Charts score is 0% – the app does not appear in any global or category charts, limiting organic discovery. Without chart rankings, the app relies solely on search traffic.
Rating is 0.0 with 0 reviews, dragging the quality score down to 50% and hurting conversion. New users are less likely to download an app lacking social proof.
Keyword "iceland aurora forecast" has traffic 33 and difficulty 35 but is not ranked. Adding this phrase to the subtitle, keyword field, or description could unlock a sizable search volume.
"iceland ring road" is ranked #6 (traffic 24, difficulty 23) while competitor Kringum Iceland is ahead overall. Optimizing the keyword field to include variations like "ring road guide" can push this term into the top 3.
- 1Add high‑traffic, unranked keywords (e.g., "iceland aurora forecast", "iceland waterfalls", "iceland itinerary") to the subtitle and keyword list, respecting the 100‑character limit.
- 2Create and upload 5‑6 high‑resolution screenshots and a 15‑second preview video highlighting the map, GPS, and curated routes to boost the quality score.
- 3Implement an in‑app prompt after a user completes a route to request a 5‑star review, aiming for at least 30 reviews within the next 30 days.
- 4Run a small install‑campaign (Apple Search Ads or cross‑promotion) targeting the top‑ranking keywords to generate downloads that can lift the app into the Travel category charts.
- 5Analyze competitor metadata (Kringum Iceland, Travel Guide Iceland) and incorporate unique value propositions (e.g., "offline GPS" or "real‑time aurora alerts") into the description and subtitle.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1611 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): iceland ring road.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Iceland Explorer: Island Guide?
Iceland Explorer: Island Guide has a visibility score of 52 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 21, 2026.
On how many keywords does Iceland Explorer: Island Guide rank?
Iceland Explorer: Island Guide is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Iceland Explorer: Island Guide?
Based on shared keyword rankings, the most frequent competitors of Iceland Explorer: Island Guide are Kringum Iceland, Travel Guide Iceland, Iceland Guide: GPS Audio Tours. These apps appear next to Iceland Explorer: Island Guide on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Iceland Explorer: Island Guide in on the Apple App Store?
Iceland Explorer: Island Guide is listed in the Travel category on the Apple App Store.
How can Iceland Explorer: Island Guide improve its App Store Optimization?
Based on this audit, Iceland Explorer: Island Guide should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Iceland Explorer: Island Guide.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.