This audit was generated on April 21, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| balance | #2 |  |  |    | ||
| hormone balance | #2 |  |  |   | ||
| menopause support | #2 |  |  |   | ||
| menopause symptoms | #6 |  |  |   | ||
| menopause app | #6 | | | | ||
| hormone health | #10 |  |  |    | ||
| period tracker | #55 |  |  |      | ||
| hormone trackerOpportunity | Not ranked | — | — |     | ||
| pms trackerOpportunity | Not ranked | — | — | | ||
| women's health | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Balance: Meditation & Sleep
Health & Fitness
Shero: Menopause & Cycles
Health & Fitness
MBODY: Women’s Hormone Health
Health & Fitness
Femilog® Menopause Tracker
Health & Fitness
Blood Couple Period Tracker
Health & Fitness
Menopause & HRT Tracker
Health & Fitness
Balance Grille App
Food & Drink
Healthy Hormones
Health & Fitness
Period Tracker Period Calendar
Health & Fitness
Balanced Hormone Health
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Yuka - Food & Cosmetic Scanner
Planet Fitness
AllTrails: Hike, Bike & Run
Blood Pressure Tracker
Step Tracker Launcher
Finch: Self-Care Pet
Health Sense: Track & Record
Blood Pressure Log
Step Counter - Pedometer
FunSteps
BitePal: AI Calorie Counter
Strava: Run, Bike, Walk
Pilates Workout at Home
healow
Blood Pressure
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Balance shows solid keyword fundamentals with strong rankings for brand and core menopause terms (89% keywords score), but suffers from zero chart visibility and critical gaps in high-traffic search terms like 'pms tracker' (90 traffic) and 'women's health' (48 traffic). The app is losing discoverability to competitors who rank for broader women's health keywords, limiting growth beyond its established menopause niche.
The app owns #2 rankings for both 'balance' and 'hormone balance' keywords with 63 and 36 traffic respectively, indicating effective brand building and relevance signals. This protects against direct competitors and establishes authority in the hormone health space.
Top-10 presence for 'menopause symptoms' (rank 6), 'menopause app' (rank 6), and #2 for 'menopause support' demonstrates strong category positioning with manageable difficulty scores (32-34), creating a defensible core user acquisition funnel.
Not ranking for 'pms tracker' (90 traffic, difficulty 46) represents a massive missed opportunity—the highest-traffic keyword in the entire analyzed set. This directly contradicts the description's claim of 'every stage of your life' and cedes users to cycle-focused competitors.
Complete absence from both global and category charts for Health & Fitness indicates insufficient download velocity or engagement metrics. This creates a negative feedback loop where lack of visibility reduces downloads, which further hurts rankings. Rating 4.4/5 suggests product quality isn't the barrier—distribution is.
Rank 55 for 'period tracker' (81 traffic, difficulty 92) with massive traffic potential suggests partial relevance scoring. Since the app already tracks 'every stage of life,' improving content/app signaling for menstrual tracking could push this into top 20 with dedicated feature development or metadata updates.
Competitor 'Balance: Meditation & Sleep' ranks ahead with shared keyword—this brand confusion likely steals high-intent traffic. Investing in 'menopause' and 'HRT' modifiers in title/subtitle (currently absent) would clarify search intent and reduce cannibalization.
- 1Revise title to 'Balance: Menopause & Hormone Health' to add HRT/menopause modifiers, differentiate from meditation apps, and capture 'hormone health' traffic (currently rank 10)
- 2Add dedicated PMS/cycle tracking features or content hub to target 'pms tracker' (90 traffic) and improve 'period tracker' ranking from 55 to top 20
- 3Launch targeted user acquisition campaign focused on driving download velocity to break into Health & Fitness top 100 charts and escape the 'not ranked' visibility hole
- 4Optimize short description to lead with 'menopause symptoms, HRT tracking, perimenopause support' instead of generic hormone language to strengthen relevance for high-intent searches
- 5Create separate in-app content modules for menstrual, perimenopause, and menopause stages to satisfy 'women's health' (48 traffic) broad match intent and improve ranking
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3053 characters, providing good keyword density and information for users.
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): menopause symptoms, hormone health, menopause app.
Good visibility score
Score of 71/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Balance: salud hormonal?
Balance: salud hormonal has a visibility score of 71 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 21, 2026.
On how many keywords does Balance: salud hormonal rank?
Balance: salud hormonal is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Balance: salud hormonal?
Based on shared keyword rankings, the most frequent competitors of Balance: salud hormonal are Menopause & HRT Tracker, Balance: Meditation & Sleep, Balance Grille App. These apps appear next to Balance: salud hormonal on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Balance: salud hormonal in on the Google Play?
Balance: salud hormonal is listed in the Health & Fitness category on the Google Play.
How can Balance: salud hormonal improve its App Store Optimization?
Based on this audit, Balance: salud hormonal should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Balance: salud hormonal.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.