This audit was generated on March 22, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| loan compare | #1 | — |  |     | ||
| emi calculator | #9 |  |  |      | ||
| emi calculator | #9 | | | | ||
| personal loan emi | #9 | |  |      | ||
| education loan emi | #10 |  |  |     | ||
| home loan emi | #26 | |  |     | ||
| loan calculator | Not ranked | — | — |     | ||
| car loan calculatorOpportunity | Not ranked | — | — |     | ||
| interest calculator | Not ranked | — | — |     | ||
| amortization scheduleOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Interest Calculator All in One
Finance
EMI Calculator
Finance
EmiEasy - Loan EMI Calculator
Tools
Emi Calculator - Loan Planner
Finance
Home Loan EMI Calculator India
Finance
Loan Emi Calculator
Finance
Loan Calculator & EMI Compare
Finance
Loan EMI: Finance Calculator
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
PayPal - Pay, Send, Save
Kalshi: Trade News & Sports
Venmo
Chime – Mobile Banking
OnePay – Mobile Banking
Freecash: Earn Money
Capital One Mobile
Progressive
Testerup: Test & Earn Rewards
Chase Mobile
Google Wallet
TurboTax: File Your Tax Return
Klarna: Smarter everyday money
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app shows a decent overall visibility score (64) driven by a strong keyword score (82%) and a #1 rank for "loan compare", but suffers from low chart presence and quality metrics, limiting organic discoverability.
The app ranks #1 for the high‑traffic keyword "loan compare" (traffic 63, difficulty 40), boosting visibility for that query. Leverage this by featuring the term in the title and short description.
Charts Score is 0% with no placement in global or category charts, indicating low install velocity. Without chart visibility, organic installs are limited despite good keyword rankings.
Quality Score sits at 50%, reflecting issues such as duplicate keyword entries ("emi calculator" appears twice) and lack of user feedback (0 reviews, no rating). This can hurt ranking stability.
Keywords like "loan calculator" (traffic 59), "car loan calculator" (traffic 54) and "interest calculator" (traffic 53) have substantial search volume but the app is not ranked for them. Optimizing the description and metadata can capture this demand.
Current assets are not highlighted in the audit; improving screenshots, adding a demo video, and emphasizing the multi‑loan support can raise conversion rates, feeding the chart algorithm.
- 1Update the app title and short description to include "EMI Calculator" and "Loan Compare" while naturally adding "loan calculator", "car loan calculator", and "interest calculator".
- 2Rewrite the long description (first 500 characters) to embed the missing high‑traffic keywords and remove duplicate entries.
- 3Create new high‑resolution screenshots and a 15‑second preview video that showcase calculations for home, car, personal, and education loans.
- 4Implement an in‑app prompt asking satisfied users for a rating and review to generate the first set of positive feedback.
- 5Launch a small‑scale install campaign (e.g., Google UAC) aimed at boosting daily installs to achieve chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2974 characters, providing good keyword density and information for users.
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 2 keyword(s): personal loan emi, education loan emi.
Good visibility score
Score of 64/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of EMI Calculator - Loan Compare?
EMI Calculator - Loan Compare has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 22, 2026.
On how many keywords does EMI Calculator - Loan Compare rank?
EMI Calculator - Loan Compare is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of EMI Calculator - Loan Compare?
Based on shared keyword rankings, the most frequent competitors of EMI Calculator - Loan Compare are Emi Calculator - Loan Planner, Interest Calculator All in One, EMI Calculator. These apps appear next to EMI Calculator - Loan Compare on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is EMI Calculator - Loan Compare in on the Google Play?
EMI Calculator - Loan Compare is listed in the Finance category on the Google Play.
How can EMI Calculator - Loan Compare improve its App Store Optimization?
Based on this audit, EMI Calculator - Loan Compare should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to EMI Calculator - Loan Compare.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.