Avalw Vision

The exact brand term "avalw vision" holds the top spot with a traffic score of 60, giving the app a reliable entry point for organic searches. Leverage this by featuring the brand prominently in the title and subtitle to maintain authority while expanding into broader keywords.

Only 1 of the 10 target keywords is ranked, leaving high‑traffic terms like "privacy policy scanner" (traffic 48) and "terms of service reader" (traffic 46) untapped despite moderate difficulty (30‑41). This directly drags the Keywords Score down to 18%. Prioritize adding these terms to the keyword field and subtitle.

The app currently shows a 0.0 rating with zero reviews, contributing to a Quality Score of only 50%. Lack of social proof reduces conversion rates and discourages the App Store algorithm from surfacing the app. Implement an in‑app rating prompt and a small incentive campaign to gather at least 20 genuine 5‑star reviews.

Incorporate the top five unranked keywords (privacy policy scanner, terms of service reader, privacy scanner, policy analyzer, GDPR compliance check) into the 100‑character keyword field and a concise subtitle. Also weave these terms naturally into the first 200 characters of the description to improve relevance signals.

The current Quality Score suggests missing or weak screenshots and no preview video. Adding five high‑resolution screenshots plus a 15‑second App Store video that demonstrates the five analysis modes can boost conversion and indirectly improve rankings. Test different thumbnail frames to maximize click‑through rates.