This audit was generated on March 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calories & macro tracker | #2 |  |  |    | ||
| calorie counter | Not ranked | — | — |    | ||
| macro trackerOpportunity | Not ranked | — | — |    | ||
| nutrition trackerOpportunity | Not ranked | — | — |  | ||
| calorie trackerOpportunity | Not ranked | — | — | | ||
| macro calculatorOpportunity | Not ranked | — | — |  | ||
| food trackerOpportunity | Not ranked | — | — | | ||
| weight trackerOpportunity | Not ranked | — | — |     | ||
| fitness nutritionOpportunity | Not ranked | — | — |     | ||
| macro counterOpportunity | Not ranked | — | — | |
Keyword Competitors
Apps positioned directly before or after yours on keywords
MacrosFirst - Macro Tracker
Health & Fitness
Calorie Counter & Food Tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Planet Fitness
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
Tolan: Alien Best Friend
Finch: Self-Care Pet
BetterMe: Health Coaching
Olive - Holistic Food Scanner
Oura
Cronometer: Calorie Counter
Endel: Focus & Sleep Sounds
Fitbod: Gym & Fitness Planner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app currently has a very low visibility score (16/100) with only one keyword ranked (its exact name) and no category ranking. Immediate focus should be on expanding and optimizing keyword metadata and improving store listing quality to capture high‑traffic terms.
The phrase "calories & macro tracker" already ranks #2 with traffic 68 and moderate difficulty (41), showing that the app name is well‑optimized for that term. Leverage this by keeping the exact match in the title while adding additional high‑value keywords.
Only 1 of the 10 target keywords is ranked; high‑traffic terms like "calorie counter" (traffic 58, difficulty 86) and "macro tracker" (traffic 58, difficulty 60) are not appearing. The keyword field is under‑utilized, causing missed discovery opportunities.
A 50% quality score suggests weak visual assets and possibly a thin description. The current description is only 500 characters and lacks keyword‑rich bullet points, screenshots, or an App Store preview video.
Incorporate 9 additional keywords such as "calorie counter", "macro tracker", "nutrition tracker", "macro calculator", "food tracker", "weight tracker", "fitness nutrition", "macro counter" and "macro calculator" into the keyword field and subtitle. Prioritize those with traffic >50 and difficulty <70 for quicker wins.
The app currently has 0 reviews and a 0.0 rating, which heavily penalizes discoverability. Implement an in‑app prompt after key milestones (e.g., 5 days of logging) to encourage 5‑star reviews and consider a small incentive (e.g., premium feature trial) to increase review volume.
Add 5 high‑resolution screenshots with overlay text that highlight calorie logging, macro breakdown, and weight‑progress charts. Create a 15‑second preview video showcasing core flows. This can raise the quality score and improve conversion rates.
- 1Rename the app to include a top keyword, e.g., "Calorie Counter & Macro Tracker" while preserving the exact match phrase.
- 2Populate the keyword field with the nine high‑traffic, moderate‑difficulty keywords identified in the audit.
- 3Rewrite the description to >2000 characters, using bullet points and naturally integrating the new keywords.
- 4Design and upload new screenshots with descriptive overlays and a short App Store preview video.
- 5Implement an in‑app rating prompt after consistent use and run a launch‑day campaign to collect at least 20 reviews.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Short description
Your app description is only 430 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Calories & Macro Tracker?
Calories & Macro Tracker has a visibility score of 16 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 23, 2026.
On how many keywords does Calories & Macro Tracker rank?
Calories & Macro Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Calories & Macro Tracker?
Based on shared keyword rankings, the most frequent competitors of Calories & Macro Tracker are MacrosFirst - Macro Tracker, Calorie Counter & Food Tracker. These apps appear next to Calories & Macro Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Calories & Macro Tracker in on the Apple App Store?
Calories & Macro Tracker is listed in the Health & Fitness category on the Apple App Store.
How can Calories & Macro Tracker improve its App Store Optimization?
Based on this audit, Calories & Macro Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Calories & Macro Tracker.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.