How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| calories & macro tracker | #2 | |||||
| calorie counter | Not ranked | — | — | |||
| macro tracker | Not ranked | — | — | |||
| nutrition tracker | Not ranked | — | — | |||
| calorie tracker | Not ranked | — | — | |||
| macro calculator | Not ranked | — | — | |||
| food tracker | Not ranked | — | — | |||
| weight tracker | Not ranked | — | — | |||
| fitness nutrition | Not ranked | — | — | |||
| macro counter | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Health & Fitness
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Health & Fitness chart position
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Planet Fitness
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
Tolan: Alien Best Friend
Finch: Self-Care Pet
BetterMe: Health Coaching
Olive - Holistic Food Scanner
Oura
Cronometer: Calorie Counter
Endel: Focus & Sleep Sounds
Fitbod: Gym & Fitness Planner
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app currently has a very low visibility score (16/100) with only one keyword ranked (its exact name) and no category ranking. Immediate focus should be on expanding and optimizing keyword metadata and improving store listing quality to capture high‑traffic terms.
The phrase "calories & macro tracker" already ranks #2 with traffic 68 and moderate difficulty (41), showing that the app name is well‑optimized for that term. Leverage this by keeping the exact match in the title while adding additional high‑value keywords.
Only 1 of the 10 target keywords is ranked; high‑traffic terms like "calorie counter" (traffic 58, difficulty 86) and "macro tracker" (traffic 58, difficulty 60) are not appearing. The keyword field is under‑utilized, causing missed discovery opportunities.
A 50% quality score suggests weak visual assets and possibly a thin description. The current description is only 500 characters and lacks keyword‑rich bullet points, screenshots, or an App Store preview video.
Incorporate 9 additional keywords such as "calorie counter", "macro tracker", "nutrition tracker", "macro calculator", "food tracker", "weight tracker", "fitness nutrition", "macro counter" and "macro calculator" into the keyword field and subtitle. Prioritize those with traffic >50 and difficulty <70 for quicker wins.
The app currently has 0 reviews and a 0.0 rating, which heavily penalizes discoverability. Implement an in‑app prompt after key milestones (e.g., 5 days of logging) to encourage 5‑star reviews and consider a small incentive (e.g., premium feature trial) to increase review volume.
Add 5 high‑resolution screenshots with overlay text that highlight calorie logging, macro breakdown, and weight‑progress charts. Create a 15‑second preview video showcasing core flows. This can raise the quality score and improve conversion rates.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Your app description is only 430 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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