Sublist

The app’s exact name "sublist" already ranks #3 with decent traffic (37) and low difficulty (24), giving a solid anchor for ASO. Leverage this by keeping the brand name in the title and using it in the subtitle for additional relevance.

Only 1 of the top 10 target keywords is ranked; the other nine (e.g., "subscription tracker", "manage subscriptions") have traffic >60 but are not ranking due to high difficulty and missing placement. This drags the Keywords Score to 14%.

The app has 0 reviews and a 0.0 rating, resulting in a low Quality Score (50%). Lack of social proof hurts conversion and algorithmic trust, especially for a paid $0.99 app.

The subtitle and keyword field are under‑utilized. Insert high‑traffic, moderate‑difficulty terms such as "subscription tracker", "manage subscriptions", and "renewal reminder" while staying within Apple’s 100‑character limit to improve relevance for those searches.

Competitor "Make a List!" is ahead with shared keywords, indicating room to capture those users by differentiating with clearer value propositions (e.g., "track recurring payments") in screenshots and description.