This audit was generated on March 24, 2026

The data may no longer be up to date.

Visibility Audit by Applyra
Sublist

Sublist

Hugo Hodinka

USUSen-USNo ratingNo reviews Mar 12, 2026

Visibility Score

13Needs work

Visibility Breakdown

How your app performs across different visibility factors

Keyword Performance
14
Based on keyword rankings
Keywords analyzed10
Ranked in top 1001
Chart Rankings
0
Position in store charts
Global chartNot ranked
Category chartNot ranked
App Quality
50
Rating and recency signals
RatingNo rating
Last updatedThis month

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Keyword Rankings

Your app's position for key search terms

10

Keywords analyzed

1

Ranked in top 100

1

In top 10

Keyword Performance
Rankings, traffic and difficulty for each keyword
KeywordRankTrafficDifficultyAheadBehindTop 5
sublist#3
37
24
Make a List!
Sublists
SubList: Subscription Tracker
1
Make a List!
2
Sublist
3
Sublists
4
List!
5
subscription trackerOpportunityNot ranked
63
50
——
Rocket Money - Bills & Budgets
1
Cancel Subscriptions
2
Bobby - Track subscriptions
3
Subscription Tracker
4
Subscription Manager: Orbit
5
track subscriptionsOpportunityNot ranked
63
48
——
Rocket Money - Bills & Budgets
1
Bobby - Track subscriptions
2
Cancel Subscriptions
3
NerdWallet: Smart Money App
4
Subscriptions - Track Expenses
5
subscription managerOpportunityNot ranked
67
55
——
Rocket Money - Bills & Budgets
1
Cancel Subscriptions
2
Apple Wallet
3
Subscription Manager - Bills
4
Bobby - Track subscriptions
5
manage subscriptionsOpportunityNot ranked
52
41
——
Rocket Money - Bills & Budgets
1
Cancel Subscriptions
2
Bobby - Track subscriptions
3
Subscription Trackerㅤ
4
Subscription Manager - Subpli
5
subscription spendingOpportunityNot ranked
40
39
——
MonoBoost Cancel Subscriptions
1
Subscription Manager: Orbit
2
Monarch: Budget & Track Money
3
Expenses: Spending Tracker
4
Subwise: Subscription Tracker
5
renewal reminderOpportunityNot ranked
34
36
——
Renewal Reminder App
1
Remind Me: ToDo reminder
2
RE.minder
3
To Do Reminder with Alarm
4
Reminder & Countdown
5
monthly expensesOpportunityNot ranked
40
33
——
Spending Tracker
1
Budget Planner App - Fleur
2
Expenses OK - expenses tracker
3
Budget app - spending tracker
4
EveryDollar: Budget Management
5
recurring paymentsOpportunityNot ranked
46
34
——
Rocket Money - Bills & Budgets
1
Bobby - Track subscriptions
2
Recurring Payment Lists
3
Subscription Manager - Bills
4
NerdWallet: Smart Money App
5
subscription costsOpportunityNot ranked
39
36
——
Bobby - Track subscriptions
1
Hiatus - Subscriptions & Bills
2
Rocket Money - Bills & Budgets
3
MonoBoost Cancel Subscriptions
4
Simple Subscription Manager
5

Keyword Competitors

Apps positioned directly before or after yours on keywords

Ranking ahead of you
Apps that outrank yours on shared keywords
Make a List!

Make a List!

Utilities

4.6Ahead1x
Ranking behind you
Apps that you outrank on shared keywords
Sublists

Sublists

Finance

0.0Behind1x

Occurrence count shows how many keywords each competitor appears on

Category Ranking

Finance chart position

Finance
Not currently ranked in top 200
Military Retirement

Military Retirement

★ 4.9
10bii Financial Calculator

10bii Financial Calculator

★ 4.7
US Debt Clock .org

US Debt Clock .org

★ 4.6
4
金十数据专业版-为交易而生

金十数据专业版-为交易而生

★ 4.7
5
10BII Calc HD

10BII Calc HD

★ 4.9
6
Money Manager (Remove Ads)

Money Manager (Remove Ads)

★ 4.8
7
Income OK - income & expenses

Income OK - income & expenses

★ 4.7
8
DataMan - Data Usage Widget

DataMan - Data Usage Widget

★ 4.5
9
Accounts 3 Checkbook

Accounts 3 Checkbook

★ 4.6
10
HP 12c Financial Calculator

HP 12c Financial Calculator

★ 4.2
11
Weple Money Pro

Weple Money Pro

★ 4.8
12
BA II Plus™ Financial Calc

BA II Plus™ Financial Calc

★ 2.8
13
Karat Kalculator

Karat Kalculator

★ 2.7
14
Quick Checkbook Pro

Quick Checkbook Pro

★ 4.2
15
Road Trip MPG

Road Trip MPG

★ 4.9

Improve your ratings and downloads to climb the category charts.

AI-Powered Analysis

Personalized insights generated by our AI

Sublist’s ASO performance is critically low (13/100) with only its brand name ranking (3rd) and zero user ratings. Immediate focus should be on expanding keyword coverage, boosting credibility through reviews, and optimizing metadata to capture high‑traffic subscription‑related searches.

Brand Name Ranking
high

The app’s exact name "sublist" already ranks #3 with decent traffic (37) and low difficulty (24), giving a solid anchor for ASO. Leverage this by keeping the brand name in the title and using it in the subtitle for additional relevance.

No Keyword Rankings
high

Only 1 of the top 10 target keywords is ranked; the other nine (e.g., "subscription tracker", "manage subscriptions") have traffic >60 but are not ranking due to high difficulty and missing placement. This drags the Keywords Score to 14%.

Zero Reviews & Rating
high

The app has 0 reviews and a 0.0 rating, resulting in a low Quality Score (50%). Lack of social proof hurts conversion and algorithmic trust, especially for a paid $0.99 app.

Metadata Optimization
medium

The subtitle and keyword field are under‑utilized. Insert high‑traffic, moderate‑difficulty terms such as "subscription tracker", "manage subscriptions", and "renewal reminder" while staying within Apple’s 100‑character limit to improve relevance for those searches.

Competitive Gap
medium

Competitor "Make a List!" is ahead with shared keywords, indicating room to capture those users by differentiating with clearer value propositions (e.g., "track recurring payments") in screenshots and description.

Key Action Items
Priority actions to improve your app's visibility
  • 1Update subtitle to include top‑traffic keywords (e.g., "Subscription Tracker • Manage Recurring Payments").
  • 2Fill the keyword field with a mix of high‑traffic, moderate‑difficulty terms: subscription tracker, track subscriptions, renewal reminder, recurring payments, subscription costs.
  • 3Add an in‑app prompt after 3‑5 days of use asking for a 5‑star review, and link to App Store review page.
  • 4Refresh screenshots to showcase renewal reminders and total spend dashboard, adding short caption overlays that contain target keywords.
  • 5Consider a free trial or freemium model to lower entry friction and generate initial reviews, then upsell the $0.99 premium features.

ASO Insights

Actionable recommendations to improve your visibility

Strengths
What you're doing well

Recently updated

Your app was updated recently, signaling active maintenance to users and stores.

Areas to Improve
Issues to address

Few screenshots

You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.

Low keyword visibility

Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.

Suggestions
Opportunities to explore

Improve visibility

Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.

Not in category top charts

Improving ratings and downloads can help reach category top charts.

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Audit FAQ

Common questions about this ASO audit.

What is the ASO visibility score of Sublist?

Sublist has a visibility score of 13 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 24, 2026.

On how many keywords does Sublist rank?

Sublist is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.

Who are the main competitors of Sublist?

Based on shared keyword rankings, the most frequent competitors of Sublist are Make a List!, Sublists. These apps appear next to Sublist on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.

What category is Sublist in on the Apple App Store?

Sublist is listed in the Finance category on the Apple App Store.

How can Sublist improve its App Store Optimization?

Based on this audit, Sublist should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Sublist.

How was this ASO audit generated?

This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.