This audit was generated on May 7, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| self discovery journal | #1 | — |  |     | ||
| koan | #2 |  |  |   | ||
| mindfulness journalOpportunity | Not ranked | — | — |     | ||
| reflection journalOpportunity | Not ranked | — | — |     | ||
| ai journal | Not ranked | — | — |    | ||
| daily reflectionOpportunity | Not ranked | — | — |    | ||
| self growth appOpportunity | Not ranked | — | — |      | ||
| mental wellness journalOpportunity | Not ranked | — | — |    | ||
| personal growth journalOpportunity | Not ranked | — | — |   | ||
| journaling appOpportunity | Not ranked | — | — |    |
Keyword Competitors
Apps positioned directly before or after yours on keywords
KOAN Dispensary Zenefits Club
Lifestyle
Zen Wisdom
Lifestyle
Breeze: Start Self-Discovery
Lifestyle
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Strava: Run, Bike, Walk
Planet Fitness
Yuka - Food & Cosmetic Scanner
Cal AI - Calorie Tracker
Flo Cycle & Period Tracker
MyFitnessPal: Calorie Counter
MenuFit - Healthy Eating Out
LADDER Strength Training Plans
Her 75
AllTrails: Hike, Bike & Run
iCardiac: Heart Rate & Health
Crunch Fitness
Cronometer: Calorie Counter
StepsApp Pedometer
Finch: Self-Care Pet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Koan ranks #1 for "self discovery journal" and #2 for "koan", delivering strong core keyword performance, but suffers from a low quality score and lack of rankings for many high‑traffic keywords, limiting overall visibility.
The app holds #1 for "self discovery journal" (traffic 39) and #2 for "koan" (traffic 63), providing a solid foundation of organic traffic. Maintain these positions while expanding around them.
Quality Score is only 38%, driven by a 3.8 rating with zero verified reviews and likely missing high‑impact assets (screenshots, video, localized metadata). This hurts conversion and rankings.
Seven of the top‑traffic keywords (e.g., "mindfulness journal" traffic 47, "AI journal" traffic 68) are not ranked, leaving up to 300+ potential searches untapped. Targeting these can quickly boost visibility.
The app’s AI‑guided reflections are a differentiator. Adding "AI journal" and "AI‑powered journal" to the keyword field and subtitle can capture a high‑traffic, medium‑difficulty segment (traffic 68, difficulty 61).
Introduce 5 high‑resolution screenshots and a 30‑second App Store video that highlight the prompt system and AI feedback. Visual upgrades historically increase conversion rates by 15‑25% and can lift the Quality Score.
Implement an in‑app review prompt after three successful journaling sessions and offer a small reward (e.g., a premium prompt pack). More authentic reviews will raise the rating and improve the Quality Score.
- 1Add 5 high‑resolution screenshots and a 30‑second preview video showcasing AI prompts and reflection flow.
- 2Update subtitle and keyword list to include "mindfulness journal", "AI journal", "daily reflection", and "self‑growth".
- 3Implement a timed in‑app review request after three sessions with a reward incentive.
- 4Conduct A/B testing on app icon and screenshot variants to identify the highest conversion assets.
- 5Localize the description and keywords for top target markets (e.g., English‑US, English‑UK, Mandarin) to broaden reach.
ASO Insights
Actionable recommendations to improve your visibility
Good visibility score
Score of 67/100 indicates solid app store presence.
Few screenshots
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 12 months ago. Regular updates signal active development and improve rankings.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Koan: self-discovery journal?
Koan: self-discovery journal has a visibility score of 67 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 7, 2026.
On how many keywords does Koan: self-discovery journal rank?
Koan: self-discovery journal is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Koan: self-discovery journal?
Based on shared keyword rankings, the most frequent competitors of Koan: self-discovery journal are KOAN Dispensary Zenefits Club, Zen Wisdom, Breeze: Start Self-Discovery. These apps appear next to Koan: self-discovery journal on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Koan: self-discovery journal in on the Apple App Store?
Koan: self-discovery journal is listed in the Health & Fitness category on the Apple App Store.
How can Koan: self-discovery journal improve its App Store Optimization?
Based on this audit, Koan: self-discovery journal should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Koan: self-discovery journal.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.