Koan: self-discovery journal

The app holds #1 for "self discovery journal" (traffic 39) and #2 for "koan" (traffic 63), providing a solid foundation of organic traffic. Maintain these positions while expanding around them.

Quality Score is only 38%, driven by a 3.8 rating with zero verified reviews and likely missing high‑impact assets (screenshots, video, localized metadata). This hurts conversion and rankings.

Seven of the top‑traffic keywords (e.g., "mindfulness journal" traffic 47, "AI journal" traffic 68) are not ranked, leaving up to 300+ potential searches untapped. Targeting these can quickly boost visibility.

The app’s AI‑guided reflections are a differentiator. Adding "AI journal" and "AI‑powered journal" to the keyword field and subtitle can capture a high‑traffic, medium‑difficulty segment (traffic 68, difficulty 61).

Introduce 5 high‑resolution screenshots and a 30‑second App Store video that highlight the prompt system and AI feedback. Visual upgrades historically increase conversion rates by 15‑25% and can lift the Quality Score.

Implement an in‑app review prompt after three successful journaling sessions and offer a small reward (e.g., a premium prompt pack). More authentic reviews will raise the rating and improve the Quality Score.