This audit was generated on June 23, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| expiration date calculator | #1 | Live trend | — |  | |||
| shelf life calculator | #1 | Live trend | — |  | |||
| calculate expiration | #1 | Live trend | — |  | |||
| manufacturing date | #1 | Live trend | — |  | |||
| food expiration date | #6 | Live trend |  |  | |||
| expiration date | #9 | Live trend |  |  | |||
| product expiration | #12 | Live trend | |  | |||
| date calculator | #34 | Live trend |  |  | |||
| expiration tracker | #54 | Live trend |  |  | |||
| product freshness | Not ranked | Live trend | — | — |
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Keyword Competitors
Apps positioned directly before or after yours on keywords
Occurrence count shows how many keywords each competitor appears on
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AI-Powered Analysis
Personalized insights generated by our AI
Expiration Date Calculator has a solid keyword base, ranking #1 for several core terms, but lacks chart and category visibility and has a moderate quality score, limiting overall discoverability.
The app ranks #1 for four high‑relevance keywords (expiration date calculator, shelf life calculator, calculate expiration, manufacturing date) with low difficulty (25‑30) and decent traffic, giving it a strong foundation in the keyword score (80%).
Charts Score is 0% – the app does not appear in global or category charts, meaning organic discovery via top‑list placement is currently non‑existent.
In the Tools category the app is not ranked at all, which further reduces exposure to users browsing by category.
A Quality Score of 63% indicates room for improvement in assets, metadata and user experience, which can affect conversion and retention.
The keyword “expiration date” has excellent KEI (1.43) and currently ranks 9th. Adding this exact phrase to the title or short description and reinforcing it in the long description can likely move it into the top‑3, capturing high‑value traffic (50 searches).
Keywords like “product freshness” (traffic 13, difficulty 40, KEI 0.33) and “expiration tracker” (traffic 8, difficulty 27, KEI 0.30) are not ranked but have low‑to‑moderate difficulty. Including them in bullet points or feature lists can win these spots.
- 1Revise the title/short description to embed high‑KEI terms: "Expiration Date" and "Shelf Life Calculator".
- 2Expand the long description with a bullet‑point feature list that naturally includes unranked keywords such as "product freshness" and "expiration tracker".
- 3Refresh visual assets (screenshots, 15‑second video) to highlight the calculation workflow and add text overlays with target keywords, boosting the Quality Score.
- 4Encourage more 5‑star reviews via an in‑app prompt after a successful calculation to improve rating and total review count.
- 5Monitor ranking for "expiration date" and "date calculator" weekly and adjust metadata or A/B test screenshots to push them into the top‑3 positions.
Category Ranking
Tools chart position
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PDF Reader: Master Plus
Move to iOS
PDF Reader: Viewer, PDF Editor
Network WiFi Scan
Improve your ratings and downloads to climb the category charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Expiration Date Calculator?
Expiration Date Calculator has a visibility score of 67 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 23, 2026.
On how many keywords does Expiration Date Calculator rank?
Expiration Date Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Expiration Date Calculator?
Based on shared keyword rankings, the most frequent competitors of Expiration Date Calculator are ExpiNotif: Expiration dates, Date Calculator, Expiry Date Alert & Reminder. These apps appear next to Expiration Date Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Expiration Date Calculator in on the Google Play?
Expiration Date Calculator is listed in the Tools category on the Google Play.
How can Expiration Date Calculator improve its App Store Optimization?
Based on this audit, Expiration Date Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expiration Date Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.