This audit was generated on March 25, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
0
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| true north | Not ranked | — | — |      | ||
| sober trackerOpportunity | Not ranked | — | — |      | ||
| drinking limitOpportunity | Not ranked | — | — |      | ||
| night out safetyOpportunity | Not ranked | — | — |      | ||
| get home safeOpportunity | Not ranked | — | — |      | ||
| sobriety counterOpportunity | Not ranked | — | — |  | ||
| drink reminder | Not ranked | — | — |      | ||
| safe rideOpportunity | Not ranked | — | — |      | ||
| alcohol monitorOpportunity | Not ranked | — | — |     | ||
| bar timerOpportunity | Not ranked | — | — |      |
Competitors
Apps competing for the same keywords
No direct competitors found in keyword rankings.
Category Ranking
Lifestyle chart position
Life360: Stay Connected & Safe
T-Life
Lemon8 - Lifestyle Community
Ring - Always Home
KashKick: Get paid to have fun
Amazon Alexa
DailyGift: Earn Reward
Cash Giraffe: Games & Rewards
Google Home
Nextdoor: Neighborhood Network
LG ThinQ
Playful Rewards: Play & Earn
myQ Garage & Access Control
Rewarded Play: Earn Gift Cards
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
True North currently has a visibility score of 3/100 with no keyword rankings and a low quality score, indicating major ASO gaps. Immediate focus should be on keyword integration and improving listing assets to drive discoverability.
None of the top‑10 target keywords (e.g., "sober tracker" traffic 65, difficulty 47) rank in the store, causing the 0% keyword score. Integrate the highest‑traffic, moderate‑difficulty keywords into the app title, short description, and long description to start ranking.
The app’s quality score sits at 50%, suggesting missing or low‑quality assets such as screenshots, video, or a compelling icon. Upgrading visual assets to meet Google Play best‑practice sizes and adding an engaging promo video can boost conversion and the quality metric.
Keywords like "drink reminder" (traffic 78, difficulty 67) and "get home safe" (traffic 68, difficulty 36) have strong search volume. Prioritize these in the copy and consider creating localized listings for markets where difficulty is lower.
The app has 0 reviews, which heavily impacts trust and ranking. Implement an in‑app prompt after a successful timer session to ask satisfied users for a 5‑star rating, and consider offering a small incentive for feedback.
The concept of a "contract with your sober self" is distinctive and can be highlighted in the description and promotional assets to differentiate from generic sobriety apps.
Currently not ranked in the Lifestyle category. Adding the primary keyword "sober tracker" to the title and short description can help the app appear in category charts, unlocking organic traffic from category browsing.
- 1Revise the app title to include a primary keyword (e.g., "True North – Sober Tracker & Night Out Safety").
- 2Rewrite short and long descriptions to embed the top‑traffic keywords and use bullet points to highlight features.
- 3Create high‑resolution screenshots (4‑8), add a 15‑30 second promo video, and refresh the app icon to meet Play Store guidelines.
- 4Implement an in‑app rating prompt after a successful timer run and set up a campaign to collect at least 20 reviews within 30 days.
- 5Launch localized listings for English‑speaking regions with lower keyword difficulty and monitor rankings weekly.
ASO Insights
Actionable recommendations to improve your visibility
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track True North in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of True North?
True North has a visibility score of 3 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 25, 2026.
On how many keywords does True North rank?
True North is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
What category is True North in on the Google Play?
True North is listed in the Lifestyle category on the Google Play.
How can True North improve its App Store Optimization?
Based on this audit, True North should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to True North.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.