This audit was generated on April 9, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
Want to track this data in real-time?
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| counselcat | #1 | — |  |     | ||
| mental health chat | #2 | | |   | ||
| motivational interviewing | #2 |  |  |   | ||
| therapy chatbot | #2 | | |   | ||
| ai therapy | #4 |  |  | | ||
| anonymous therapy | #13 |  |  |   | ||
| ai therapistOpportunity | Not ranked | — | — | No data | ||
| anxiety relief | Not ranked | — | — |      | ||
| stress relief appOpportunity | Not ranked | — | — |   | ||
| mood journal | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
7 Cups: Online Therapy & Chat
Health & Fitness
Wysa: Mental Wellbeing AI
Health & Fitness
Ash - AI for personal growth
Health & Fitness
MI Coach
Health & Fitness
Mental: AI Therapy
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Blood Pressure Tracker
Planet Fitness
Finch: Self-Care Pet
Yuka - Food & Cosmetic Scanner
AllTrails: Hike, Bike & Run
BitePal: AI Calorie Counter
Step Tracker Launcher
healow
Flo Ovulation & Period Tracker
FunSteps
Strava: Run, Bike, Walk
Pilates Workout at Home
MyFitnessPal: Calorie Counter
Step Counter - Pedometer
Blood Pressure App
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
CounselCat enjoys strong keyword rankings and a high rating, achieving an 80/100 visibility score, but lacks chart presence and misses rankings for several high‑traffic keywords, limiting its growth potential.
Six of the ten target keywords rank in the top 5, including "counselcat" (rank 1) and "mental health chat" (rank 2), delivering strong organic traffic (average traffic score 65). Maintain this by preserving current metadata and monitoring for rank drift.
Charts Score is 0%, meaning the app is not appearing in top‑10 lists for either Global or Category, which suppresses visibility and install volume. This is likely due to insufficient download momentum and low install‑to‑view ratio.
Keywords with >60 traffic such as "anxiety relief" (traffic 61, difficulty 63) and "stress relief app" (traffic 68, difficulty 36) are not ranked, representing missed discovery opportunities. Their difficulty is moderate, so they are attainable with targeted metadata tweaks.
The first 500 characters omit the unranked high‑traffic terms. Adding natural mentions of "anxiety relief", "stress relief app", and "mood journal" can boost relevance and help capture those searches.
Competitor Noah ranks ahead despite sharing only one keyword. Analyze its UI assets, video content, and localized listings to identify conversion elements that could improve CounselCat's install‑to‑view rate and drive chart placement.
- 1Rewrite the short description and first 500 characters to naturally include "anxiety relief", "stress relief app", and "mood journal" while preserving the brand voice.
- 2Create A/B tests for icon, screenshots, and a short promo video focusing on the AI therapist and motivational interviewing angle to boost conversion rate.
- 3Launch a review acquisition campaign (in‑app prompt + email) to raise total reviews above 2,000 and sustain the 4.6 rating.
- 4Implement a localized metadata strategy for English‑speaking markets with high traffic (US, UK, Canada) by adding region‑specific keywords and localized screenshots.
- 5Monitor download trends weekly and run a small install‑boost campaign (e.g., Play Store install ads) to cross the threshold needed for chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1653 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): mental health chat, motivational interviewing, therapy chatbot.
Good visibility score
Score of 80/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
Track CounselCat - AI Therapy in real-time
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime
Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of CounselCat - AI Therapy?
CounselCat - AI Therapy has a visibility score of 80 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 9, 2026.
On how many keywords does CounselCat - AI Therapy rank?
CounselCat - AI Therapy is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of CounselCat - AI Therapy?
Based on shared keyword rankings, the most frequent competitors of CounselCat - AI Therapy are 7 Cups: Online Therapy & Chat, Wysa: Mental Wellbeing AI, Noah - Your AI Therapist. These apps appear next to CounselCat - AI Therapy on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is CounselCat - AI Therapy in on the Google Play?
CounselCat - AI Therapy is listed in the Health & Fitness category on the Google Play.
How can CounselCat - AI Therapy improve its App Store Optimization?
Based on this audit, CounselCat - AI Therapy should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to CounselCat - AI Therapy.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.