This audit was generated on March 26, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| billroll | #1 | — |  |     | ||
| invoice maker | Not ranked | — | — |      | ||
| billing softwareOpportunity | Not ranked | — | — |     | ||
| inventory managementOpportunity | Not ranked | — | — |      | ||
| pos systemOpportunity | Not ranked | — | — |      | ||
| gst invoiceOpportunity | Not ranked | — | — |   | ||
| small business accountingOpportunity | Not ranked | — | — |     | ||
| stock trackerOpportunity | Not ranked | — | — |      | ||
| sales reportOpportunity | Not ranked | — | — |      | ||
| barcode scanner | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Let's Roll
Game Action
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
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Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
BillRoll ranks #1 for its brand term but lacks visibility for high‑traffic keywords and has no user reviews, resulting in a low overall visibility score of 15/100. Immediate focus should be on expanding keyword rankings and improving conversion assets.
The app's own name "billroll" ranks #1 with a traffic potential of 49 and low difficulty (29), securing a solid foundation for brand recognition.
Only 1 out of 10 target keywords ranks; high‑traffic terms like "invoice maker" (traffic 73, difficulty 86) and "billing software" (traffic 70, difficulty 39) are not ranked, dragging the Keywords Score to 17%.
The app has 0 reviews, which negatively impacts trust and the Quality Score (50%). New users are unlikely to download without social proof.
Incorporate top‑traffic, moderate‑difficulty keywords (e.g., "billing software", "gst invoice", "pos system") into the title, short description, and long description while maintaining readability to boost rankings.
Current listing lacks compelling screenshots or a promo video; adding 5+ high‑resolution screenshots with annotated features and a 30‑second demo can raise conversion rates and improve the Quality Score.
- 1Revise app title and short description to embed high‑traffic keywords like "invoice maker" and "billing software" while keeping brand name prominent.
- 2Rewrite the long description with keyword‑rich bullet points covering inventory, GST, POS, and sales reports; include each target keyword at least once.
- 3Create and upload 5+ annotated screenshots and a short promo video highlighting invoice creation, tax calculation, and inventory tracking.
- 4Launch an in‑app prompt or email campaign to encourage early users to leave 4‑5 star reviews, aiming for at least 20 reviews within 30 days.
- 5Monitor competitor "Let's Roll" for keyword gaps and adjust bids/ASO tactics to capture shared and unique keywords.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1746 characters, providing good keyword density and information for users.
Strong visual presence
9 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of BillRoll Invoice Billing App?
BillRoll Invoice Billing App has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 26, 2026.
On how many keywords does BillRoll Invoice Billing App rank?
BillRoll Invoice Billing App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of BillRoll Invoice Billing App?
Based on shared keyword rankings, the most frequent competitors of BillRoll Invoice Billing App are Let's Roll. These apps appear next to BillRoll Invoice Billing App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is BillRoll Invoice Billing App in on the Google Play?
BillRoll Invoice Billing App is listed in the Business category on the Google Play.
How can BillRoll Invoice Billing App improve its App Store Optimization?
Based on this audit, BillRoll Invoice Billing App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to BillRoll Invoice Billing App.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.