Campus Coach Running & Trail

The app ranks #1 for the brand keyword "campus coach" (traffic 64, difficulty 36), indicating strong brand recognition. Keep the brand name prominent in the title and short description to preserve this advantage.

Key training terms such as "5k training plan", "10k training plan", "12 week running plan" and "running pace tracker" are not ranked despite traffic scores of 48‑76. Incorporate these exact phrases into the title, short description, and feature list to capture their search volume.

The keyword "trail running coach" is already at rank 2 with the highest traffic (73) and a moderate difficulty (45). Boost relevance signals (e.g., add trail‑specific screenshots, mention in bullet points) to push it to #1 and spill over to related queries.

Charts score is 0% – the app does not appear in global or category charts, limiting organic discoverability. Increase install volume and improve conversion rate through targeted ad spend and A/B testing of store assets.

In the Health & Fitness category the app is not ranked at all. Aim to break into the top 200 by raising install velocity and adding category‑specific keywords like "running training app" (rank 68, traffic 76).

Only one shared keyword with each listed competitor, suggesting missed competitive keyword opportunities. Perform a deeper competitor keyword audit to capture high‑value terms they rank for, such as "marathon tracker" or "run planner".