My Debt Manager & Tracker, IOU

The app ranks #1 for "my debt manager & tracker iou", "debt manager", and "borrow money tracker", and #2 for "iou tracker", covering 5 of the top 10 target keywords and driving substantial traffic (up to 71). Maintain this dominance by protecting these rankings with regular monitoring.

Charts Score is 0% and the app is not ranked in the Finance category, preventing discovery through category browsing. Category ranking is crucial for organic installs in finance‑focused searches.

Quality Score sits at 38%, indicating weak visual assets, low review volume, and a modest 3.9 rating from 244 users. This hurts conversion rates from store views to installs.

Keywords like "money owed" (traffic 44), "lend money tracker" (traffic 72) and "outstanding payments" (traffic 54) have no ranking yet, with moderate difficulty (40‑45). Optimizing the title, short description, and long description for these terms can capture additional search volume.

Competitor "Debt Payoff Planner: Snowball" is ahead in the same niche with shared keywords. Differentiating with feature‑focused screenshots and a concise value proposition can win users who compare alternatives.