This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my debt manager & tracker iou | #1 | — |  |     | ||
| debt manager | #1 | — | |    | ||
| borrow money tracker | #1 | — |  |    | ||
| iou tracker | #2 | |  |   | ||
| debt tracker | #7 |  |  |   | ||
| debt repayment | #12 |  |  |  | ||
| loan tracker | #31 |  |  |    | ||
| money owedOpportunity | Not ranked | — | — |      | ||
| lend money trackerOpportunity | Not ranked | — | — |     | ||
| outstanding paymentsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Debt Payoff Planner: Snowball
Productivity
EMI & Subscription Tracker
Finance
Debt Payoff Planner & Coach
Finance
IOU - Debts tracker
Finance
EzDebt Book - Debt Tracker
Finance
IOU - English
Education
Owu: Loan & Debt Tracker
Finance
Debt Payoff Planner & Tracker
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Kalshi: Trade News & Sports
TurboTax: File Your Tax Return
Capital One Mobile
Intuit Credit Karma
Testerup: Test & Earn Rewards
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
My Debt Manager & Tracker, IOU has excellent core keyword rankings but suffers from poor category visibility and a low quality score, limiting its overall ASO performance.
The app ranks #1 for "my debt manager & tracker iou", "debt manager", and "borrow money tracker", and #2 for "iou tracker", covering 5 of the top 10 target keywords and driving substantial traffic (up to 71). Maintain this dominance by protecting these rankings with regular monitoring.
Charts Score is 0% and the app is not ranked in the Finance category, preventing discovery through category browsing. Category ranking is crucial for organic installs in finance‑focused searches.
Quality Score sits at 38%, indicating weak visual assets, low review volume, and a modest 3.9 rating from 244 users. This hurts conversion rates from store views to installs.
Keywords like "money owed" (traffic 44), "lend money tracker" (traffic 72) and "outstanding payments" (traffic 54) have no ranking yet, with moderate difficulty (40‑45). Optimizing the title, short description, and long description for these terms can capture additional search volume.
Competitor "Debt Payoff Planner: Snowball" is ahead in the same niche with shared keywords. Differentiating with feature‑focused screenshots and a concise value proposition can win users who compare alternatives.
- 1Integrate untapped high‑traffic keywords (e.g., "lend money tracker", "money owed") into the app title, short description, and feature list.
- 2Add Finance‑category‑specific assets: a category‑focused subtitle, localized screenshots, and a short promo video to boost the Charts Score and category ranking.
- 3Launch a review acquisition campaign (in‑app prompt after successful debt entry) to increase the number of 5‑star reviews and lift the average rating above 4.2.
- 4Refresh visual assets: redesign the app icon for higher contrast, create 5+ high‑resolution screenshots with overlay text highlighting key features, and add a 15‑second gameplay video.
- 5Set up weekly rank monitoring for the three unranked keywords and perform A/B testing on description copy to improve click‑through and conversion rates.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3968 characters, providing good keyword density and information for users.
Strong visual presence
24 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): debt tracker, iou tracker, borrow money tracker.
Good visibility score
Score of 77/100 indicates solid app store presence.
Rating needs improvement
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of My Debt Manager & Tracker, IOU?
My Debt Manager & Tracker, IOU has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does My Debt Manager & Tracker, IOU rank?
My Debt Manager & Tracker, IOU is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of My Debt Manager & Tracker, IOU?
Based on shared keyword rankings, the most frequent competitors of My Debt Manager & Tracker, IOU are IOU - Debts tracker, Debt Payoff Planner: Snowball, EzDebt Book - Debt Tracker. These apps appear next to My Debt Manager & Tracker, IOU on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is My Debt Manager & Tracker, IOU in on the Google Play?
My Debt Manager & Tracker, IOU is listed in the Finance category on the Google Play.
How can My Debt Manager & Tracker, IOU improve its App Store Optimization?
Based on this audit, My Debt Manager & Tracker, IOU should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to My Debt Manager & Tracker, IOU.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.