How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| my debt manager & tracker iou | #1 | — | ||||
| debt manager | #1 | — | ||||
| borrow money tracker | #1 | — | ||||
| iou tracker | #2 | |||||
| debt tracker | #7 | |||||
| debt repayment | #12 | |||||
| loan tracker | #31 | |||||
| money owed | Not ranked | — | — | |||
| lend money tracker | Not ranked | — | — | |||
| outstanding payments | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Productivity
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Occurrence count shows how many keywords each competitor appears on
Finance chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
My Debt Manager & Tracker, IOU has excellent core keyword rankings but suffers from poor category visibility and a low quality score, limiting its overall ASO performance.
The app ranks #1 for "my debt manager & tracker iou", "debt manager", and "borrow money tracker", and #2 for "iou tracker", covering 5 of the top 10 target keywords and driving substantial traffic (up to 71). Maintain this dominance by protecting these rankings with regular monitoring.
Charts Score is 0% and the app is not ranked in the Finance category, preventing discovery through category browsing. Category ranking is crucial for organic installs in finance‑focused searches.
Quality Score sits at 38%, indicating weak visual assets, low review volume, and a modest 3.9 rating from 244 users. This hurts conversion rates from store views to installs.
Keywords like "money owed" (traffic 44), "lend money tracker" (traffic 72) and "outstanding payments" (traffic 54) have no ranking yet, with moderate difficulty (40‑45). Optimizing the title, short description, and long description for these terms can capture additional search volume.
Competitor "Debt Payoff Planner: Snowball" is ahead in the same niche with shared keywords. Differentiating with feature‑focused screenshots and a concise value proposition can win users who compare alternatives.
Actionable recommendations to improve your visibility
Your description is 3968 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Ranking in top 10 for 3 keyword(s): debt tracker, iou tracker, borrow money tracker.
Score of 77/100 indicates solid app store presence.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 9 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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