This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zoho social | #1 | — |  |     | ||
| social media analytics | #8 |  |  |      | ||
| social media manager | #13 |  |  |   | ||
| social media tools | #14 |  |  |   | ||
| social media posting | #16 |  | | | ||
| social media scheduler | #23 |  |  |  | ||
| social media managementOpportunity | Not ranked | — | — |     | ||
| instagram schedulerOpportunity | Not ranked | — | — |    | ||
| facebook schedulerOpportunity | Not ranked | — | — |  | ||
| twitter schedulerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
TimeTree - Shared Calendar
Productivity
Planoly: Social Media Planner
Social
Bluesky
Social
Fanbase
Social
Sprout Social - Social Media
Business
Zoho Cliq - Team Chat
Communication
Google Calendar
Productivity
Later: Social Media Management
Social
Mysocial: AI Creator Manager
Business
SocialBu: Social Media Manager
Social
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Social chart position
TikTok Lite - Faster TikTok
TikTok - Videos, Shop & LIVE
Threads
Facebook Lite
Bigo Live - Live Streaming App
Meta AI - Vibes & AI Glasses
Text Free: Second Phone Number
Tango: Live Stream, Video Chat
Text Me: Second Phone Number
Telegram X
Coverstar
SuperLive- Live Stream & Chat
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Zoho Social shows strong brand authority with a #1 rank for its name and high quality score, but its overall visibility is limited by missing core generic keywords and lack of chart placement.
The app ranks #1 for "zoho social" with a traffic score of 61 and moderate difficulty (41), securing top-of-search visibility for its brand term.
Key high‑traffic terms such as "social media management" (traffic 73), "instagram scheduler" (traffic 60) and "facebook scheduler" (traffic 58) are not ranked, leaving large search volume untapped.
Charts Score is 0%; the app does not appear in any Top‑Charts (global or category), which heavily reduces organic discovery and credibility.
Keywords like "twitter scheduler" (traffic 54) and "social media posting" (rank 16) have moderate difficulty (38‑41). Optimizing copy and metadata for these can push them into the top‑10.
Competitors such as Planoly and Later rank ahead despite similar keyword sets. Highlighting unique Zoho features (e.g., integrated CRM reporting) in the description and visuals can differentiate and capture their audience.
- 1Add high‑volume generic keywords (e.g., "social media management", "instagram scheduler") to the title and short description while maintaining brand clarity.
- 2Rewrite the long description to include missing terms naturally, using bullet points that emphasize scheduling, analytics, and cross‑platform publishing.
- 3Create localized screenshots and a short video demo that showcase the scheduling queue, analytics dashboard, and unique Zoho CRM integration, embedding target keywords in overlay text.
- 4Run A/B tests on icon, feature graphic, and app preview video to improve click‑through rates and qualify for Top‑Charts placement.
- 5Perform a competitor gap analysis to extract unique selling points not covered by Planoly/Later and weave them into the store listing and promotional assets.
ASO Insights
Actionable recommendations to improve your visibility
Excellent rating
Your 4.8 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 1 keyword(s): social media analytics.
Good visibility score
Score of 68/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Zoho Social?
Zoho Social has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does Zoho Social rank?
Zoho Social is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Zoho Social?
Based on shared keyword rankings, the most frequent competitors of Zoho Social are Zoho Cliq - Team Chat, TimeTree - Shared Calendar, Google Calendar. These apps appear next to Zoho Social on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Zoho Social in on the Google Play?
Zoho Social is listed in the Social category on the Google Play.
How can Zoho Social improve its App Store Optimization?
Based on this audit, Zoho Social should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zoho Social.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.