This audit was generated on March 29, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| zoho social | #1 | — | ||||
| social media analytics | #8 | |||||
| social media manager | #13 | |||||
| social media tools | #14 | |||||
| social media posting | #16 | |||||
| social media scheduler | #23 | |||||
| social media management | Not ranked | — | — | |||
| instagram scheduler | Not ranked | — | — | |||
| facebook scheduler | Not ranked | — | — | |||
| twitter scheduler | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Zoho Social shows strong brand authority with a #1 rank for its name and high quality score, but its overall visibility is limited by missing core generic keywords and lack of chart placement.
The app ranks #1 for "zoho social" with a traffic score of 61 and moderate difficulty (41), securing top-of-search visibility for its brand term.
Key high‑traffic terms such as "social media management" (traffic 73), "instagram scheduler" (traffic 60) and "facebook scheduler" (traffic 58) are not ranked, leaving large search volume untapped.
Charts Score is 0%; the app does not appear in any Top‑Charts (global or category), which heavily reduces organic discovery and credibility.
Keywords like "twitter scheduler" (traffic 54) and "social media posting" (rank 16) have moderate difficulty (38‑41). Optimizing copy and metadata for these can push them into the top‑10.
Competitors such as Planoly and Later rank ahead despite similar keyword sets. Highlighting unique Zoho features (e.g., integrated CRM reporting) in the description and visuals can differentiate and capture their audience.
Actionable recommendations to improve your visibility
Your 4.8 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): social media analytics.
Score of 68/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Zoho Social has a visibility score of 68 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
Zoho Social is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Zoho Social are Zoho Cliq - Team Chat, TimeTree - Shared Calendar, Google Calendar. These apps appear next to Zoho Social on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Zoho Social is listed in the Social category on the Google Play.
Based on this audit, Zoho Social should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Zoho Social.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.