Spending Tracker: Wallety

The app's brand keyword "wallety" ranks #2 with a traffic score of 40 and low difficulty (27), indicating strong brand recognition. Leverage this by reinforcing the brand in the title and subtitle.

Only 30% of target keywords rank; high‑traffic terms like "expense manager" and "budget tracker" (traffic ~75) are not ranked despite moderate difficulty (68). Expand the keyword set in the title, short description, and long description to capture this demand.

The app has 0 reviews, which drags the quality score (40%) and reduces trust for both users and the algorithm. Implement in‑app prompts after key actions to gather authentic 5‑star reviews.

Competitors ahead (Wallety‑Budget Tracker, Mobills, EveryDollar) share only one keyword each. Target unused high‑traffic keywords such as "financial goals" (traffic 65, difficulty 32) and "money management" (traffic 75, difficulty 42) to differentiate.

Quality score is low; improve screenshots, feature graphic, and add a short promo video with on‑screen captions that include top keywords. This boosts conversion and can indirectly improve chart rankings.