This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
6
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| productivity launcher | #3 |  |  |    | ||
| minimalist launcher | #5 | |  |    | ||
| focus launcher | #5 |  |  |   | ||
| minimalist phone | #5 |  |  | | ||
| distraction free launcher | #6 | |  | | ||
| minimal launcher | #7 | |  | | ||
| flow | #17 |  |  |      | ||
| reduce phone usage | #35 |  | |     | ||
| digital detoxOpportunity | Not ranked | — | — |      | ||
| screen time reducerOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Zen Detox: Minimalist launcher
Productivity
Event Flow Calendar Widget
Productivity
Before Launcher | Go Minimal
Personalization
minimalist phone® - Launcher
Productivity
Focus Home Screen - Launcher
Productivity
Oasis - Minimal App Launcher
Productivity
Flow
Travel & Local
simple launcher : minimalist
Productivity
Yin Yang Minimalist Launcher
Personalization
ALLEN Focus Launcher
Productivity
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Microsoft Word: Edit Documents
Claude by Anthropic
Grok - AI Chat & Video
Google Gemini
Microsoft Excel: Spreadsheets
PDF Reader - PDF Viewer
Adobe Acrobat Reader: Edit PDF
WakeBox
Google Docs
Xfinity
DuckDuckGo, Duck.ai, & VPN
HP
ID.me Authenticator
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has strong keyword coverage (100% score) and a solid quality rating (88%), but it lacks visibility in the Play Store charts and category rankings. Immediate focus should be on capturing unranked high‑traffic keywords and boosting install velocity to improve chart placement.
8 of the top 10 target keywords are already ranked, with positions between 3 and 7 and traffic scores above 60, giving a perfect Keywords Score of 100%. Maintain this by preserving existing keyword usage in the title and description.
Charts Score is 0% – the app is not appearing in global or category top charts, which heavily impacts discoverability. This is likely due to insufficient install velocity and recent update timing.
"digital detox" (traffic 65) and "screen time reducer" (traffic 70) are not ranked despite high demand. Ranking for these would add ~135 traffic points to the keyword pool.
The app is not ranked in the Productivity category, whereas competitors like Zen Detox appear ahead. Optimizing the short description and adding the category‑specific keyword "productivity launcher" more prominently can unlock category placement.
Competitors share only 1–2 keywords with Flow. Target the missing high‑traffic terms (e.g., "reduce phone usage" currently at rank 35) and create a dedicated feature section to differentiate from Zen Detox and Oasis.
Current description stops abruptly and may not fully capture all keyword variations. Enhancing the first 500 characters with a clear call‑to‑action and embedding unranked keywords can improve click‑through and install rates.
- 1Integrate "digital detox" and "screen time reducer" into the app title, short description, and feature list; ensure they appear early in the long description.
- 2Launch an A/B test on the app icon and top screenshots to improve click‑through rate and install velocity, aiming for a minimum 10% lift.
- 3Implement a review‑generation campaign (in‑app prompt after 3 days of use) to increase the rating toward 4.5+ and boost the Quality Score.
- 4Add a dedicated "Productivity Launcher" tagline in the short description and include the keyword in the first 150 characters of the long description to target category rankings.
- 5Monitor competitor keyword rankings weekly and adjust meta‑data to capture any newly emerging high‑traffic terms.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3971 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Strong keyword positions
Ranking in top 10 for 5 keyword(s): minimal launcher, focus launcher, productivity launcher.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Minimalist Launcher - Flow?
Minimalist Launcher - Flow has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does Minimalist Launcher - Flow rank?
Minimalist Launcher - Flow is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 6 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Minimalist Launcher - Flow?
Based on shared keyword rankings, the most frequent competitors of Minimalist Launcher - Flow are Zen Detox: Minimalist launcher, Oasis - Minimal App Launcher, Event Flow Calendar Widget. These apps appear next to Minimalist Launcher - Flow on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Minimalist Launcher - Flow in on the Google Play?
Minimalist Launcher - Flow is listed in the Productivity category on the Google Play.
How can Minimalist Launcher - Flow improve its App Store Optimization?
Based on this audit, Minimalist Launcher - Flow should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Minimalist Launcher - Flow.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.