This audit was generated on March 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| plated | #9 |  |  |      | ||
| recipe importerOpportunity | Not ranked | — | — |      | ||
| tiktok recipesOpportunity | Not ranked | — | — |    | ||
| instagram recipesOpportunity | Not ranked | — | — |  | ||
| video to recipeOpportunity | Not ranked | — | — |     | ||
| recipe converterOpportunity | Not ranked | — | — |     | ||
| ai recipeOpportunity | Not ranked | — | — |    | ||
| cook from videoOpportunity | Not ranked | — | — |    | ||
| social media recipesOpportunity | Not ranked | — | — |     | ||
| recipe extractorOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Blue Apron: Meal Kit Delivery
Food & Drink
Plates - Family Travel Game
Travel
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
The Cheesecake Factory
Jersey Mike's
McDonald's
Chick-fil-A
Starbucks
Taco Bell Fast Food & Delivery
Subway®
Too Good To Go: End Food Waste
Uber Eats: Food & Groceries
Chipotle
Dutch Bros
Instacart: Groceries & Food
Yelp: Food, Services & Reviews
Dunkin'
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Plated has a very low visibility score (13/100) with only one keyword ranking and no category placement, while the market shows high demand for AI‑driven recipe conversion terms. Immediate focus should be on expanding keyword coverage and boosting app store assets to capture untapped traffic.
The brand name "plated" already ranks #9 with a traffic potential of 68 and low difficulty (26), indicating some organic brand awareness that can be leveraged in the title and subtitle.
Only 1 of the 10 analyzed keywords is ranked. High‑traffic terms like "ai recipe" (traffic 75) and "tiktok recipes" (traffic 43) are completely missing, causing a 13% keyword score.
Keywords such as "ai recipe" (traffic 75, difficulty 50), "recipe extractor" (traffic 39, difficulty 41) and "recipe converter" (traffic 41, difficulty 33) have strong search volume yet no ranking; optimizing metadata for them can quickly raise visibility.
The app is not ranked in the Food & Drink category, preventing it from appearing in category charts and losing potential organic discovery.
With 0 reviews and a 0.0 rating, the app lacks social proof, which heavily influences conversion rates and Apple’s algorithmic trust signals.
The description cuts off early and lacks keyword‑rich bullet points; adding compelling screenshots/video that demonstrate the video‑to‑recipe workflow and embedding primary keywords can boost the Quality Score.
- 1Revise title, subtitle, and description to include top‑volume, low‑competition keywords (e.g., "AI Recipe", "TikTok Recipes", "Recipe Extractor").
- 2Add a concise, keyword‑rich subtitle and 5 bullet points that highlight AI extraction, social‑media integration, and step‑by‑step cooking.
- 3Create high‑quality screenshots and a short demo video showing the video import and recipe generation process; tag them with relevant keywords.
- 4Implement an in‑app prompt to encourage users to leave 5‑star reviews after a successful recipe conversion, aiming for at least 50 reviews within 30 days.
- 5Ensure the app is correctly categorized under Food & Drink (primary) and consider adding a secondary category (e.g., Lifestyle) with relevant keywords to improve chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1506 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 13/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Plated: Video to Recipe?
Plated: Video to Recipe has a visibility score of 13 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 27, 2026.
On how many keywords does Plated: Video to Recipe rank?
Plated: Video to Recipe is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Plated: Video to Recipe?
Based on shared keyword rankings, the most frequent competitors of Plated: Video to Recipe are Blue Apron: Meal Kit Delivery, Plates - Family Travel Game. These apps appear next to Plated: Video to Recipe on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Plated: Video to Recipe in on the Apple App Store?
Plated: Video to Recipe is listed in the Food & Drink category on the Apple App Store.
How can Plated: Video to Recipe improve its App Store Optimization?
Based on this audit, Plated: Video to Recipe should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Plated: Video to Recipe.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.