This audit was generated on March 27, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| kich | #2 |  |  |    | ||
| recipe scanner | #37 |  |  |      | ||
| recipe keeperOpportunity | #51 |  |  |     | ||
| scan recipesOpportunity | #86 |  |  |  | ||
| import recipesOpportunity | Not ranked | — | — |  | ||
| shared cookbookOpportunity | Not ranked | — | — |    | ||
| meal planner | Not ranked | — | — |     | ||
| recipe organizerOpportunity | Not ranked | — | — |  | ||
| grocery list | Not ranked | — | — |      | ||
| recipe managerOpportunity | Not ranked | — | — |  |
Keyword Competitors
Apps positioned directly before or after yours on keywords
KICK: Live Streaming
Entertainment
America's Test Kitchen
Food & Drink
Cookd: Recipes & Meal Planner
Food & Drink
CookBook Food Recipes Offline
Food & Drink
UNNATI by KICH
Business
SO VEGAN: Healthy Recipes
Food & Drink
CookZone - Recipe Manager
Food & Drink
What’s Cookin – Smart Recipes
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Uber Eats: Food and Grocery
Subway®
The Cheesecake Factory
BURGER KING® App
Starbucks
Instacart: Get Food Delivery
Jersey Mike's
Domino's Pizza USA
Yelp: Food, Delivery & Reviews
Dairy Queen® Food & Treats
Too Good To Go: End Food Waste
7-Eleven: Rewards & Shopping
Chick-fil-A®
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Kich: Recipe Keeper & Scanner has a strong primary keyword rank ("kich" at #2) but suffers from limited keyword coverage, no chart presence, and a lack of user reviews, resulting in a low visibility score of 23/100. Immediate focus should be on expanding keyword rankings and building social proof to boost discoverability.
The app ranks #2 for the brand keyword "kich" with a traffic potential of 57 and moderate difficulty (31), providing a solid anchor for visibility. Leverage this position by keeping the brand name prominent in the title and URL.
Only 4 of the 10 target keywords are ranked; high‑traffic terms like "meal planner" (traffic 71, difficulty 78) and "grocery list" (traffic 71, difficulty 64) are not appearing in search. This limits organic reach across core user intents.
The app has 0% chart score with no presence in global or category rankings, indicating that search rankings are not translating into downloads. Without chart momentum, the algorithm deprioritizes the listing.
Keywords such as "recipe organizer" (traffic 65, difficulty 46), "recipe manager" (traffic 63, difficulty 57), and "shared cookbook" (traffic 43, difficulty 36) have respectable traffic but no current ranking. Incorporating them into the title, short description, and long description can capture additional search impressions.
The app currently has no reviews or rating, which heavily impacts credibility and conversion. A systematic review‑generation strategy (in‑app prompt after successful scan, email follow‑up, incentive) can quickly improve the quality score and click‑through rate.
- 1Revise the app title to include top‑ranking and high‑traffic keywords (e.g., "Kich: Recipe Scanner & Meal Planner").
- 2Rewrite the short and full description to naturally embed unranked high‑traffic keywords such as "meal planner", "grocery list", "recipe organizer", and "shared cookbook" using bullet points and clear CTAs.
- 3Create and A/B test new localized metadata (title, description) for the top 3 target markets to improve relevance and capture regional traffic.
- 4Implement an in‑app review prompt triggered after the first successful recipe scan, coupled with a small reward (e.g., premium feature trial) to generate at least 30 reviews per week.
- 5Update screenshots and feature graphic to showcase the scanning process and meal‑planning UI, adding overlay text with keywords like "Scan Recipes" and "Build Grocery List" to boost conversion.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1736 characters, providing good keyword density and information for users.
Strong visual presence
21 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Kich: Recipe Keeper & Scanner?
Kich: Recipe Keeper & Scanner has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 27, 2026.
On how many keywords does Kich: Recipe Keeper & Scanner rank?
Kich: Recipe Keeper & Scanner is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Kich: Recipe Keeper & Scanner?
Based on shared keyword rankings, the most frequent competitors of Kich: Recipe Keeper & Scanner are KICK: Live Streaming, UNNATI by KICH, America's Test Kitchen. These apps appear next to Kich: Recipe Keeper & Scanner on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Kich: Recipe Keeper & Scanner in on the Google Play?
Kich: Recipe Keeper & Scanner is listed in the Food & Drink category on the Google Play.
How can Kich: Recipe Keeper & Scanner improve its App Store Optimization?
Based on this audit, Kich: Recipe Keeper & Scanner should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Kich: Recipe Keeper & Scanner.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.