Swell: Food & Mood

Only 2 of the 10 target keywords rank ("swell" at 55, "food sensitivity mood" at 11). High‑traffic terms like "food mood tracker" (traffic 46, difficulty 41) are not ranked, limiting organic reach. Prioritize incorporating these keywords into the title, subtitle, and keyword field.

Keywords such as "gut brain connection" (traffic 30, difficulty 32) and "nutritional psychiatry" (traffic 48, difficulty 33) have moderate search volume and relatively low competition. Adding them can capture niche traffic without heavy competition.

The app has 0% chart score and is not ranked in the Health & Fitness category, meaning it isn’t gaining momentum from download velocity. Improving keyword relevance and boosting installs will help trigger chart placement.

A 100% quality score indicates the app is stable, well‑designed, and meets Apple’s guidelines. Leverage this strength in the description and screenshots to reassure potential users.

With a 5.0 rating but 0 reviews, the app lacks social proof, which can deter downloads. Implement an in‑app prompt after a few successful logs to encourage 4‑5 star reviews.