This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| account & expense manager | #1 | — |  |     | ||
| expense manager | #54 |  |  |   | ||
| expense tracker | Not ranked | — | — |   | ||
| budget tracker | Not ranked | — | — |   | ||
| spending trackerOpportunity | Not ranked | — | — | | ||
| money manager | Not ranked | — | — |    | ||
| finance trackerOpportunity | Not ranked | — | — | | ||
| budget managerOpportunity | Not ranked | — | — |  | ||
| expense budget | Not ranked | — | — | | ||
| personal financeOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
ExpenseMate - Expense Tracker
Finance
Money Manager Expense & Budget
Finance
Daily Expenses 4
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Microsoft Word: Edit Documents
Claude by Anthropic
Grok - AI Chat & Video
Google Gemini
Microsoft Excel: Spreadsheets
PDF Reader - PDF Viewer
Adobe Acrobat Reader: Edit PDF
WakeBox
Google Docs
Xfinity
DuckDuckGo, Duck.ai, & VPN
HP
ID.me Authenticator
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app enjoys excellent quality and a perfect rating, but its ASO performance is weak, reflected by a visibility score of 24/100 and only 2 of 10 target keywords ranking. Immediate focus should be on expanding keyword coverage and improving store metadata to boost discoverability.
A 5.0 rating across 1,170 reviews signals high user satisfaction, which can be leveraged in promotional text and review prompts to increase conversion rates.
Only 2 of the 10 analyzed keywords rank (account & expense manager at #1 and expense manager at #54). High‑traffic terms like "expense tracker" (traffic 80) and "budget tracker" (traffic 75) are not ranked, limiting organic reach.
The current title "Account & Expense Manager" captures only one primary keyword. Adding a top‑traffic keyword such as "Expense Tracker" could capture additional search volume without exceeding the 30‑character limit.
Incorporate missing high‑volume keywords (e.g., expense tracker, budget tracker, money manager, personal finance) into the short description, promo text, and within the first 250 characters of the long description to improve relevance scores.
The app has no chart presence. By boosting installs through a targeted ASO‑driven install campaign and encouraging 5‑star reviews, the app can break into the Productivity top‑200, which dramatically raises visibility.
Competitor ExpenseMate ranks ahead with shared keywords like "expense tracker". Conduct a gap analysis to capture their high‑traffic terms and differentiate by highlighting unique features (PDF/CSV export, Face ID).
- 1Revise the app title to include a high‑traffic keyword (e.g., "Expense Tracker") while staying within the 30‑character limit.
- 2Add top‑volume keywords (expense tracker, budget tracker, money manager, personal finance) to the short description, promo text, and the first 250 characters of the long description.
- 3Rewrite the long description with LSI keywords and clear benefit‑focused bullet points, ensuring each of the 10 target keywords appears at least once.
- 4Launch a localized ASO push for English‑speaking markets and add translations for Spanish, Portuguese, and Hindi to capture additional traffic.
- 5Implement an ASO A/B test for icon, feature graphic, and screenshot order, and set up an in‑app prompt to increase 5‑star reviews and boost the quality score for chart eligibility.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
8 screenshots give users a comprehensive view of your app.
Excellent rating
Your 5.0 star rating builds user trust and improves conversion rates.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 24/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Account & Expense Manager?
Account & Expense Manager has a visibility score of 24 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does Account & Expense Manager rank?
Account & Expense Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Account & Expense Manager?
Based on shared keyword rankings, the most frequent competitors of Account & Expense Manager are Money Manager Expense & Budget, ExpenseMate - Expense Tracker, Daily Expenses 4. These apps appear next to Account & Expense Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Account & Expense Manager in on the Google Play?
Account & Expense Manager is listed in the Productivity category on the Google Play.
How can Account & Expense Manager improve its App Store Optimization?
Based on this audit, Account & Expense Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Account & Expense Manager.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.