This audit was generated on March 29, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| jenji | #1 | — |  |     | ||
| expensifyOpportunity | #59 |  |  |     | ||
| expense reportOpportunity | Not ranked | — | — |    | ||
| receipt scanner | Not ranked | — | — |     | ||
| mileage tracker | Not ranked | — | — |      | ||
| expense tracker | Not ranked | — | — |      | ||
| business expensesOpportunity | Not ranked | — | — |   | ||
| receipt trackerOpportunity | Not ranked | — | — |   | ||
| concurOpportunity | Not ranked | — | — |    | ||
| expense managementOpportunity | Not ranked | — | — |   |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Invoice Maker & Estimate App
Business
Jeni's
Food & Drink
Sage Expense Management
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Business chart position
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Microsoft Authenticator
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ADP Mobile Solutions
UKG Pro
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Uber - Driver: Drive & Deliver
Workday
Amazon Flex
Workcloud Shift
LinkedIn: Community & Network
Spark Driver
Duo Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Jenji has a strong quality score (88%) but suffers from poor discoverability, reflected in a 25/100 visibility score and only 27% keyword coverage. The top priority is to expand keyword rankings and drive install velocity to break into the charts.
Only 2 of the 10 target keywords rank (jenji #1, expensify #59), resulting in a 27% keyword score. High‑traffic terms like "expense report", "receipt scanner", "mileage tracker", and "expense management" (traffic 62‑80) are unranked. Incorporate these keywords into the app title, short description, and backend fields, and create localized copies for top markets.
The app enjoys an 88% quality score, indicating solid UI, low crash rate, and good user experience. Leverage this by showcasing the 4.4★ rating and 7.7k reviews in screenshots and promotional video to improve conversion from impressions to installs.
Jenji does not appear in global or category charts, limiting organic discoverability. Initiate a targeted install campaign (e.g., Google App Campaigns) and encourage current users to share the app to increase install velocity and trigger chart eligibility.
Competitor "Invoice Maker & Estimate App" ranks for high‑traffic keywords such as "expense report". Perform a gap analysis, capture medium‑difficulty keywords (e.g., "receipt tracker" difficulty 49) and add them to metadata and in‑app copy to steal relevant traffic.
With 7,699 reviews at 4.4★, there is room to improve rating. Deploy an in‑app prompt after a successful expense submission to ask satisfied users for a 5‑star rating, aiming to raise the average above 4.5, which positively impacts ranking.
- 1Revise title and short description to include top‑traffic, low‑difficulty keywords (e.g., "Expense Report & Receipt Scanner – Jenji").
- 2Add missing high‑traffic keywords to the backend field and localize them for primary markets (e.g., "mileage tracker", "business expenses").
- 3Launch a 2‑week performance‑max install campaign targeting business‑travel and SME audiences to boost install velocity and enter the charts.
- 4Update screenshots and promo video to highlight the 4.4★ rating, free pricing, and core features (receipt scan, mileage logger).
- 5Implement a post‑expense‑submission rating prompt to increase 5‑star reviews and improve overall rating.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1792 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Jenji - Expense reports?
Jenji - Expense reports has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 29, 2026.
On how many keywords does Jenji - Expense reports rank?
Jenji - Expense reports is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Jenji - Expense reports?
Based on shared keyword rankings, the most frequent competitors of Jenji - Expense reports are Jeni's, Invoice Maker & Estimate App, Sage Expense Management. These apps appear next to Jenji - Expense reports on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Jenji - Expense reports in on the Google Play?
Jenji - Expense reports is listed in the Business category on the Google Play.
How can Jenji - Expense reports improve its App Store Optimization?
Based on this audit, Jenji - Expense reports should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Jenji - Expense reports.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.