Spendesk

The app ranks #1 for the brand keyword "spendesk" with a traffic potential of 79 and a moderate difficulty (37). This confirms strong brand awareness and should be leveraged in the title and subtitle.

Only 2 of the 10 target keywords are ranked (spendesk #1, employee reimbursements #63). High‑traffic terms like "expense management" (traffic 74) and "virtual cards" (traffic 69) are not ranked, causing a Keywords Score of 24%. This is the biggest drag on visibility.

Charts Score is 0% and the app is not ranked in the Productivity category, limiting discovery through browse sections. Competing apps like Expensify have chart presence, giving them a visibility edge.

Incorporate top‑traffic keywords (expense management, virtual cards, receipt scanner, invoice management, spend tracking) into the app title (max 30 characters), short description, and bullet points. Use the 80‑character subtitle for secondary keywords.

Add screenshots and a short video that highlight virtual cards, receipt scanning, and real‑time spend tracking. Visuals that reflect the high‑traffic keywords improve conversion rates and can boost chart rankings.

Encourage finance‑team users to leave 5‑star reviews focusing on specific features (e.g., virtual cards, invoice automation). More positive, feature‑specific reviews improve the Quality Score and can positively affect rankings.