This audit was generated on March 31, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spendesk | #1 | — |  |     | ||
| employee reimbursementsOpportunity | #63 |  |  |      | ||
| expense managementOpportunity | Not ranked | — | — |    | ||
| business cardsOpportunity | Not ranked | — | — |      | ||
| virtual cardsOpportunity | Not ranked | — | — |      | ||
| spend trackingOpportunity | Not ranked | — | — |    | ||
| expense reportsOpportunity | Not ranked | — | — |    | ||
| receipt scanner | Not ranked | — | — |      | ||
| invoice managementOpportunity | Not ranked | — | — |      | ||
| prepaid cardsOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Expensify - Travel & Expense
Business
Wallet: Budget Expense Tracker
Finance
SutiExpense
Business
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Productivity chart position
ChatGPT
Microsoft Copilot
Claude by Anthropic
Google Gemini
Microsoft Word: Edit Documents
Grok - AI Chat & Video
WakeBox
PDF Reader - PDF Viewer
Microsoft Excel: Spreadsheets
Adobe Acrobat Reader: Edit PDF
DuckDuckGo, Duck.ai, & VPN
Google Docs
Xfinity
HP
EasyClean - File Cleaner
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
Spendesk has strong brand visibility (rank 1 for its own name) and a high quality score (88%), but its overall ASO performance is low (23/100) due to poor keyword coverage and no chart or category rankings.
The app ranks #1 for the brand keyword "spendesk" with a traffic potential of 79 and a moderate difficulty (37). This confirms strong brand awareness and should be leveraged in the title and subtitle.
Only 2 of the 10 target keywords are ranked (spendesk #1, employee reimbursements #63). High‑traffic terms like "expense management" (traffic 74) and "virtual cards" (traffic 69) are not ranked, causing a Keywords Score of 24%. This is the biggest drag on visibility.
Charts Score is 0% and the app is not ranked in the Productivity category, limiting discovery through browse sections. Competing apps like Expensify have chart presence, giving them a visibility edge.
Incorporate top‑traffic keywords (expense management, virtual cards, receipt scanner, invoice management, spend tracking) into the app title (max 30 characters), short description, and bullet points. Use the 80‑character subtitle for secondary keywords.
Add screenshots and a short video that highlight virtual cards, receipt scanning, and real‑time spend tracking. Visuals that reflect the high‑traffic keywords improve conversion rates and can boost chart rankings.
Encourage finance‑team users to leave 5‑star reviews focusing on specific features (e.g., virtual cards, invoice automation). More positive, feature‑specific reviews improve the Quality Score and can positively affect rankings.
- 1Revise the app title to include a high‑traffic keyword (e.g., "Spendesk: Expense Management & Virtual Cards").
- 2Add the top 5 unranked keywords to the short description and long‑description bullet points, ensuring natural language.
- 3Create and upload new screenshots/video that showcase virtual cards, receipt scanning, and real‑time spend tracking.
- 4Launch an in‑app prompt campaign to collect more 5‑star, feature‑focused reviews from finance teams.
- 5Monitor keyword rankings weekly and run A/B tests on subtitle/description variations to improve chart placement.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
12 screenshots give users a comprehensive view of your app.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 23/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Spendesk?
Spendesk has a visibility score of 23 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 31, 2026.
On how many keywords does Spendesk rank?
Spendesk is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Spendesk?
Based on shared keyword rankings, the most frequent competitors of Spendesk are Wallet: Budget Expense Tracker, Expensify - Travel & Expense, SutiExpense. These apps appear next to Spendesk on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Spendesk in on the Google Play?
Spendesk is listed in the Productivity category on the Google Play.
How can Spendesk improve its App Store Optimization?
Based on this audit, Spendesk should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Spendesk.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.