Quit or Reduce Smoking - SWay

The app maintains a 4.6‑star rating from 1,933 reviews and a Quality Score of 90%, indicating strong user satisfaction and compliance with Play Store guidelines. Leverage this by highlighting the rating in visual assets to improve conversion rates.

The brand term "sway" ranks #7 with traffic 57, showing solid brand awareness. Keep the brand name prominent in the title and short description to retain this advantageous position.

Overall visibility is only 40/100, with a Charts Score of 0% and no presence in global or category rankings, limiting organic discoverability and install volume. This is the most critical barrier to growth.

Keywords such as "nicotine withdrawal" (traffic 39, difficulty 32) and "craving timer" (traffic 42, difficulty 39) are not ranked despite low competition, reducing keyword coverage and traffic potential.

Focus on unranked, low‑difficulty terms (nicotine withdrawal, craving timer, cigarette tracker) and embed them in the title, short description, and long description. This can raise the Keywords Score well above the current 47% and drive additional organic installs.