This audit was generated on April 2, 2026
The data may no longer be up to date.
Visibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| sway | #7 | |||||
| reduce smoking | #19 | |||||
| nicotine addiction | #25 | |||||
| smoke free | #30 | |||||
| smoking cessation | #35 | |||||
| quit smoking | #42 | |||||
| stop smoking | #47 | |||||
| cigarette tracker | #47 | |||||
| nicotine withdrawalOpportunity | Not ranked | — | — | |||
| craving timerOpportunity | Not ranked | — | — |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Quit Smoking Tracker: SmokLess
Lifestyle
Sway.ly
Lifestyle
Adiquit: Quit smoking
Health & Fitness
SmokeFree: Quit smoking slowly
Health & Fitness
Smoke Tracker: Goals & Stats
Lifestyle
Sway App
Health & Fitness
QuitSmoke - Quit Smoking Timer
Health & Fitness
Quit & Stop Smoking - Weanie
Health & Fitness
Cigarette Counter
Tools
QuitNow PRO: Stop smoking
Medical
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Blood Pressure Tracker
Finch: Self-Care Pet
Step Tracker Launcher
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Sweatcoin・Walking Step Counter
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
healow
BitePal: AI Calorie Counter
Lazy exercise at home
Health Sense: Track & Record
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has strong user satisfaction and brand presence but suffers from low overall visibility and missing high‑traffic low‑competition keywords, resulting in poor chart rankings.
The app maintains a 4.6‑star rating from 1,933 reviews and a Quality Score of 90%, indicating strong user satisfaction and compliance with Play Store guidelines. Leverage this by highlighting the rating in visual assets to improve conversion rates.
The brand term "sway" ranks #7 with traffic 57, showing solid brand awareness. Keep the brand name prominent in the title and short description to retain this advantageous position.
Overall visibility is only 40/100, with a Charts Score of 0% and no presence in global or category rankings, limiting organic discoverability and install volume. This is the most critical barrier to growth.
Keywords such as "nicotine withdrawal" (traffic 39, difficulty 32) and "craving timer" (traffic 42, difficulty 39) are not ranked despite low competition, reducing keyword coverage and traffic potential.
Focus on unranked, low‑difficulty terms (nicotine withdrawal, craving timer, cigarette tracker) and embed them in the title, short description, and long description. This can raise the Keywords Score well above the current 47% and drive additional organic installs.
- 1Add top‑traffic low‑difficulty keywords (e.g., nicotine withdrawal, craving timer, cigarette tracker) to the app title, short description, and keyword field.
- 2Refresh visual assets (icon, screenshots, video) with localized versions and run A/B tests to improve conversion and chart rankings.
- 3Launch a targeted PR/blog campaign and earn backlinks to boost install velocity, aiming for entry into Google Play charts.
- 4Encourage satisfied users to leave reviews and respond promptly to maintain the 4.6 rating and increase review count.
- 5Monitor competitor keyword sets and incorporate shared high‑traffic terms such as "quit smoking tracker" into the description.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 1716 characters, providing good keyword density and information for users.
Strong visual presence
17 screenshots give users a comprehensive view of your app.
Excellent rating
Your 4.6 star rating builds user trust and improves conversion rates.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Quit or Reduce Smoking - SWay?
Quit or Reduce Smoking - SWay has a visibility score of 40 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 2, 2026.
On how many keywords does Quit or Reduce Smoking - SWay rank?
Quit or Reduce Smoking - SWay is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Quit or Reduce Smoking - SWay?
Based on shared keyword rankings, the most frequent competitors of Quit or Reduce Smoking - SWay are Quit Smoking Tracker: SmokLess, Sway.ly, Sway App. These apps appear next to Quit or Reduce Smoking - SWay on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Quit or Reduce Smoking - SWay in on the Google Play?
Quit or Reduce Smoking - SWay is listed in the Health & Fitness category on the Google Play.
How can Quit or Reduce Smoking - SWay improve its App Store Optimization?
Based on this audit, Quit or Reduce Smoking - SWay should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Quit or Reduce Smoking - SWay.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.