This audit was generated on April 1, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| usa tax calculators | #1 | — |  |     | ||
| us tax calculator | #2 | |  |  | ||
| irs calculator | #3 |  |  | | ||
| federal tax brackets | #5 | |  |   | ||
| sales tax calculator | #13 |  |  |     | ||
| tax refund calculator | #19 |  | |  | ||
| tax calculator | #26 |  |  |  | ||
| income tax calculator | #41 | |  |    | ||
| minimum wage calculatorOpportunity | #91 |  |  |     | ||
| earned income creditOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Tax Calculator 2025
Finance
TaxSlayer: File your taxes
Finance
Tax Calculator - Sri Lanka
Lifestyle
Uno Calculator
Tools
Income Tax Calculator - USA
Finance
Self-Employment Tax Calculator
Productivity
Tax Calculator USA & States
Tools
UK Tax & Salary Calculator
Finance
SA Tax Calculator
Finance
Canadian Sales Tax Calculator
Finance
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Finance chart position
Cash App
Freecash: Earn Money
PayPal - Pay, Send, Save
Chime – Mobile Banking
Venmo
OnePay – Mobile Banking
Kalshi: Trade News & Sports
TurboTax: File Your Tax Return
Capital One Mobile
Intuit Credit Karma
Testerup: Test & Earn Rewards
Progressive
Google Wallet
Klarna: Smarter everyday money
Chase Mobile
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
USA Tax Calculators has excellent core keyword rankings (1‑3 for its primary terms) giving it a strong 77/100 visibility score, but its low quality score (38%) and absence from charts are holding back growth. Immediate focus should be on boosting app quality, expanding high‑traffic keyword coverage, and increasing user ratings.
The app ranks #1 for "usa tax calculators", #2 for "us tax calculator", #3 for "irs calculator" and #5 for "federal tax brackets", all with moderate difficulty (34‑40) and solid traffic (37‑60). This solid foundation can be leveraged to capture more organic installs.
9 out of 10 targeted keywords are already ranked, delivering a perfect 100% keyword score. Maintaining these positions while expanding to the missing term will keep the momentum.
A quality score of 38% indicates weak assets (screenshots, video, description depth) and poor user experience signals, which also explains the 0% chart ranking. Google Play favors higher‑quality listings for visibility.
Only 10 reviews with a 3.8 rating hurt credibility and the quality score. Low review volume also limits the app’s ability to climb charts despite strong keyword rankings.
The broad term "tax calculator" has the highest traffic (67) but the app sits at rank 26 with a difficulty of 77. Optimizing title, short description, and adding a dedicated feature screen for this term can push it into the top 10.
"earned income credit" shows 48 traffic and moderate difficulty (40) yet the app isn’t ranked. Including this exact phrase in the long description and feature list can quickly capture this niche search.
- 1Revise the app title and short description to embed high‑traffic keywords (e.g., "Tax Calculator USA – Income, Sales & IRS") while staying within character limits.
- 2Rewrite the long description with keyword‑rich bullet points, adding "tax calculator", "earned income credit", and related synonyms to improve relevance and conversion.
- 3Create high‑resolution screenshots and a 15‑second promotional video highlighting each calculator, and add localized assets for the U.S. market to raise the quality score.
- 4Implement an in‑app review prompt after a successful calculation to increase review count and lift the rating above 4.0.
- 5Launch a small Google Play Store A/B test focusing on the new assets and description to monitor improvements in chart placement and conversion rate.
ASO Insights
Actionable recommendations to improve your visibility
Strong visual presence
18 screenshots give users a comprehensive view of your app.
Strong keyword positions
Ranking in top 10 for 3 keyword(s): irs calculator, federal tax brackets, us tax calculator.
Good visibility score
Score of 77/100 indicates solid app store presence.
Rating needs improvement
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Infrequent updates
Last updated 7 months ago. Regular updates signal active development and improve rankings.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of USA Tax Calculators?
USA Tax Calculators has a visibility score of 77 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 1, 2026.
On how many keywords does USA Tax Calculators rank?
USA Tax Calculators is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of USA Tax Calculators?
Based on shared keyword rankings, the most frequent competitors of USA Tax Calculators are Tax Calculator 2025, TaxSlayer: File your taxes, Self-Employment Tax Calculator. These apps appear next to USA Tax Calculators on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is USA Tax Calculators in on the Google Play?
USA Tax Calculators is listed in the Finance category on the Google Play.
How can USA Tax Calculators improve its App Store Optimization?
Based on this audit, USA Tax Calculators should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to USA Tax Calculators.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.