Chippy Tools: Construction

The app ranks #1 for the brand keyword "chippy tools" and holds top‑5 positions for "decking calculator" (#4) and "carpenter calculator" (#8), capturing high traffic (62‑61) with moderate difficulty (30‑37). Leverage these wins by reinforcing the keywords in the title and short description.

Charts Score is 0% – the app is not appearing in any global or category top charts, which severely restricts organic visibility beyond keyword searches. Without chart traction, even strong keywords won’t translate to sustained traffic.

Average rating is 3.7 from only 176 reviews, below the typical 4.2+ benchmark for tools apps. Low rating reduces conversion rates and quality score (75%). Prompt satisfied users for reviews and address common complaints to lift the rating.

Keywords like "construction calculator" (rank 14, traffic 52, difficulty 63) and "roof pitch calculator" (rank 26, traffic 51) have decent search volume but poor positions. Optimizing the app description, adding these terms to the short description, and creating dedicated in‑app screens can push them into the top 10.

Keywords such as "asphalt calculator" (rank 94, traffic 62, difficulty 48) and "gravel calculator" (rank 61, traffic 70, difficulty 42) are low‑ranking but high‑traffic. Consider creating new feature modules or localized versions to target these niches, or drop them if ROI is low.

The app is currently unranked in the Tools category, limiting exposure to category browsers. Improving the overall quality score (e.g., faster load, fewer crashes) and achieving higher ratings will help earn a category position.