This audit was generated on April 2, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
10
Ranked in top 100
8
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| bmi calculator | #3 |  |  |    | ||
| bmi calculator kg cm | #4 |  |  |  | ||
| bmi chart | #4 | |  | | ||
| body mass index | #5 | |  |  | ||
| bmi calculator children | #7 | | |    | ||
| bmi tracker | #8 |  | | | ||
| weight calculator | #8 |  |  |  | ||
| bmi | #9 | |  | | ||
| ideal weight calculator | #11 | |  |  | ||
| bmr calculator | #14 |  |  |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
BMI Calculator - Ideal weight
Health & Fitness
BMI Calculator
Health & Fitness
Body Measurement & BMI Tracker
Health & Fitness
Weight Loss Tracker & BMI App
Health & Fitness
Truck Weight Calculator
Tools
BMI Calculator Weight Tracker
Health & Fitness
Weight Tracker, BMI Calculator
Health & Fitness
BMI Calculator - Ideal Weight
Health & Fitness
BMI Calculator-Weight record
Health & Fitness
BMI Calculator- Ideal Weight
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Health & Fitness chart position
Planet Fitness
AllTrails: Hike, Bike & Run
Yuka - Food & Cosmetic Scanner
Blood Pressure Tracker
Finch: Self-Care Pet
Step Tracker Launcher
Flo Ovulation & Period Tracker
Strava: Run, Bike, Walk
Sweatcoin・Walking Step Counter
Step Counter - Pedometer
MyFitnessPal: Calorie Counter
healow
BitePal: AI Calorie Counter
Lazy exercise at home
Health Sense: Track & Record
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app has a solid foundation with a perfect Keywords Score and strong user rating, but lacks visibility in charts and category rankings. Immediate focus should be on expanding keyword coverage and boosting chart performance to unlock growth.
8 of the top 10 target keywords rank within the top 10 (e.g., "bmi calculator" #3, "body mass index" #5). This drives consistent organic traffic (average traffic 60+ per keyword). Maintain current on‑page optimization while expanding to additional high‑volume terms.
Charts Score is 0% – the app does not appear in any Global or Category top‑charts, preventing algorithmic boost and discoverability. Without chart momentum, new keyword gains are slower.
"ideal weight calculator" ranks #11 and "bmr calculator" #14 despite traffic of 63 and 76 respectively. These are high‑intent queries that are currently missed opportunities.
Competitors such as "BMI Calculator - Ideal weight" rank ahead on shared keywords. Capturing those gaps with refined title/short description (e.g., adding "Ideal Weight" and "BMR") can push the app above them.
The app is not ranked in the Health & Fitness category. Securing a category rank (top 200) will improve internal discoverability and support chart eligibility.
Current description is generic and repeats the same phrase. Adding clear benefits, LSI keywords (e.g., "weight tracker", "BMI chart"), and bullet‑point benefits can increase install conversion and boost the Quality Score beyond 75%.
- 1Update app title and short description to include high‑traffic keywords: "BMI Calculator, Ideal Weight & BMR".
- 2Rewrite the long description with LSI terms ("weight calculator", "BMI chart", "BMI tracker"), add bullet points, and embed a call‑to‑action for reviews.
- 3Create a new set of screenshots and a video highlighting the BMI chart, weight tracker, and child calculator features to improve conversion and support chart eligibility.
- 4Launch a short‑term install campaign (e.g., app install ads or cross‑promo) targeting high‑traffic keywords to push the app into the top 200 of the Health & Fitness category and trigger chart placement.
- 5Implement an in‑app prompt strategy to increase review volume (aim for 1,000+ reviews) and maintain the 4.7 rating, reinforcing the Quality Score.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 3534 characters, providing good keyword density and information for users.
Excellent rating
Your 4.7 star rating builds user trust and improves conversion rates.
Strong keyword positions
Ranking in top 10 for 4 keyword(s): body mass index, bmi chart, bmi tracker.
Good visibility score
Score of 79/100 indicates solid app store presence.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of BMI Calculator?
BMI Calculator has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on April 2, 2026.
On how many keywords does BMI Calculator rank?
BMI Calculator is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 10 keywords, with 8 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of BMI Calculator?
Based on shared keyword rankings, the most frequent competitors of BMI Calculator are BMI Calculator - Ideal weight, BMI Calculator, Body Measurement & BMI Tracker. These apps appear next to BMI Calculator on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is BMI Calculator in on the Google Play?
BMI Calculator is listed in the Health & Fitness category on the Google Play.
How can BMI Calculator improve its App Store Optimization?
Based on this audit, BMI Calculator should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to BMI Calculator.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.