This audit was generated on October 14, 2026
The data may no longer be up to date.
Free ASO audit·
Google Play
Memory Lane Games
Memory Lane Games (UK) Limited3.9(162)Store page
Memory Lane Games is leaving search traffic on the table
There is real room here, and the actions below are the fastest way to use it.
4 issues found1 critical3 to improve
Free account, no credit card.
Needs work
Emerging app on Google Play
Behind 60% of emerging apps on Google Play
- Keyword coverage58 / 100
1 issue
- Targeting fit60 / 100
2 issues
- Store appeal57 / 100
1 issue
Memory Lane Games's store page, annotated
Every issue we found, pinned where it sits on your listing. The words involved and the fix for each are waiting in your free account.
Memory Lane Games
3Memory Lane Games (UK) Limited
3.9
162 reviews
1Health & Fitness
Category
About this app
The engagement app for Alzheimer’s and dementia that is shown to work
Memory Lane Games is the app that is being used by families and professional caregivers across the world for engagement with those living with Alzheimer’s and all other kinds of dementia or cognitive decline, because it makes a difference.
2Updated on Aug 26, 2026
- 1
Your rating is costing you installsCritical
Your rating sits in the range where visitors start to hesitate before they install.
Your rating: 3.9 / 5
How to fix itUnlock - 2
Your description skips your own keywordsTo improve
Google indexes this field, and a term that disappears from it loses the ranking it was holding.
The word involvedHow to fix itUnlock - 3
Your title aims above your weight classTo improve
The most valuable field in your listing is spent on terms owned by much bigger apps, so it ranks nowhere.
The 3 words involvedHow to fix itUnlock - 4
You target terms bigger apps already ownTo improve
Outside your title, several of the terms in your listing are held by apps far bigger than yours, so that space ranks nowhere.
The 4 words involvedHow to fix itUnlock
Where Memory Lane Games shows up in search
Your position on Oct 14, 2026 for the searched words of your listing.
- Ranked on
- 3 / 7
- In the top 10
- 1
- In Health & Fitness
- Not in top 100
- Not
rankedIn your title · outside the top 100
- #48
In your title
Just above you
- #30
In your title
Just above you
- Not
rankedIn your short description · outside the top 100
- #3
“dementia”
In your short description
Just above you
- Not
rankedIn your short description · outside the top 100
- Not
ranked“engagement”
In your short description · outside the top 100
Who is ahead of you
Apps ranking right above Memory Lane Games on the words you chose.
- #1
Dementia & Cognitive Test
Ahead of you on 1 word
- #2
RecallCue: Dementia Clock
Ahead of you on 1 word
Kids Memory Challenge
Ahead of you on 1 word
MindPal - Brain Training Games
Ahead of you on 1 word
Ivory: Brain Training Games
Ahead of you on 1 word
A tool, not an agency
Everything you need to fix it yourself
Applyra is the ASO tool indie developers run on their own apps. The moment you sign up, Memory Lane Games gets all of this.
Every finding with the exact words involved and what to change, field by field.
Free to start, no credit card.
The free plan covers 1 app, 5 tracked keywords and 10 listing tests a month. Unlimited is $9.99 a month when you outgrow it.
Memory Lane Games's 4 fixes are one click away
Create your free account and Memory Lane Games is added to it with this audit, ready to work on.
No credit card.