This audit was generated on March 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Your app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| dull | #11 |  |  |      | ||
| instagram without reels | #12 |  |  |      | ||
| social media blocker | #33 |  |  |      | ||
| block reelsOpportunity | Not ranked | — | — |      | ||
| hide youtube shortsOpportunity | Not ranked | — | — |      | ||
| no algorithm feedOpportunity | Not ranked | — | — |      | ||
| remove shortsOpportunity | Not ranked | — | — |     | ||
| dopamine detox appOpportunity | Not ranked | — | — |     | ||
| infinite scroll blockerOpportunity | Not ranked | — | — |    | ||
| focus browserOpportunity | Not ranked | — | — |     |
Keyword Competitors
Apps positioned directly before or after yours on keywords
Parallel Space: Dual Account
Social Networking
Top Nine for Instagram 2025
Photo & Video
Postpone: Social Media Manager
Social Networking
Dual App - Web Scanner App
Utilities
Layout for Instagram・Inpreview
Photo & Video
IM+ Instant Messenger
Social Networking
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Zillow Real Estate & Rentals
Ring - Always Home
SmartThings
Lemon8 - Lifestyle Community
Booksy for Customers
Tinder Dating App: Date & Chat
Partiful: Party Invite Maker
Toyota
Hinge Dating App: Match & Date
myQ Garage & Access Control
Google Home
Amazon Alexa
Duet Dating App: Chat & Meet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
The app's ASO performance is low (37/100) with poor keyword rankings and no chart presence, while its unique value proposition is clear. Immediate focus should be on keyword optimization and improving store assets to boost visibility and conversions.
Only 3 of the top 10 target keywords are ranked, and the highest‑ranked terms ("dull" and "instagram without reels") sit just outside the top‑10 at positions 11‑12, limiting discoverability.
Keywords such as "block reels" (traffic 58), "hide youtube shorts" (traffic 47) and "remove shorts" (traffic 43) have solid search volume but the app is not ranked for them. Adding these to the keyword list and integrating them into the subtitle/description can capture additional traffic.
The app has no rankings in global or category charts, which reduces organic download momentum and makes it harder to attract reviews.
The description succinctly conveys a unique promise – removing reels, shorts, and algorithmic feeds – which differentiates the app in the Lifestyle category and can be highlighted in the subtitle for instant impact.
Competitors share only one keyword each with Dull, indicating a low‑competition space. Expanding the keyword set to include related terms like "social media blocker" and "dopamine detox app" can capture users they miss.
A Quality Score of 50% suggests missing or low‑quality screenshots, app preview video, and possibly limited localization. Enhancing visual assets can boost conversion rates and overall rating potential.
- 1Revise the app title to include the brand and a primary keyword (e.g., "Dull – No Reels & Shorts"); add high‑traffic unranked keywords to the subtitle and keyword field.
- 2Rewrite the description using bullet points, embedding top‑traffic keywords (block reels, hide youtube shorts, remove shorts, dopamine detox) while maintaining the clear value proposition.
- 3Create 5‑6 high‑resolution screenshots and a 15‑second preview video that demonstrate before/after scrolling without reels/shorts.
- 4Launch an in‑app prompt after the 3‑day trial encouraging users to leave a 5‑star review, aiming for at least 50 reviews in the next 30 days to boost chart eligibility.
- 5Monitor keyword rankings weekly and re‑allocate keyword slots based on performance, targeting to bring "dull" and "instagram without reels" into the top‑10 within 4 weeks.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2516 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of Dull: No Reels, No Shorts?
Dull: No Reels, No Shorts has a visibility score of 37 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 28, 2026.
On how many keywords does Dull: No Reels, No Shorts rank?
Dull: No Reels, No Shorts is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of Dull: No Reels, No Shorts?
Based on shared keyword rankings, the most frequent competitors of Dull: No Reels, No Shorts are Parallel Space: Dual Account, Dual App - Web Scanner App, Top Nine for Instagram 2025. These apps appear next to Dull: No Reels, No Shorts on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is Dull: No Reels, No Shorts in on the Apple App Store?
Dull: No Reels, No Shorts is listed in the Lifestyle category on the Apple App Store.
How can Dull: No Reels, No Shorts improve its App Store Optimization?
Based on this audit, Dull: No Reels, No Shorts should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Dull: No Reels, No Shorts.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.