This audit was generated on March 28, 2026
The data may no longer be up to date.
USVisibility Breakdown
How your app performs across different visibility factors
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Start tracking for freeKeyword Rankings
Your app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| smallshifts | #15 |  |  |      | ||
| parenting helpOpportunity | Not ranked | — | — |      | ||
| tantrum solutionsOpportunity | Not ranked | — | — |      | ||
| calm parentingOpportunity | Not ranked | — | — |    | ||
| child behaviorOpportunity | Not ranked | — | — |     | ||
| mindful parentingOpportunity | Not ranked | — | — |   | ||
| parenting triggersOpportunity | Not ranked | — | — |   | ||
| bedtime strugglesOpportunity | Not ranked | — | — |      | ||
| positive disciplineOpportunity | Not ranked | — | — |    | ||
| emotional regulationOpportunity | Not ranked | — | — |      |
Keyword Competitors
Apps positioned directly before or after yours on keywords
HabitMinder • Habit Tracker
Health & Fitness
Occurrence count shows how many keywords each competitor appears on
Category Ranking
Lifestyle chart position
T-Life
Zillow Real Estate & Rentals
Ring - Always Home
SmartThings
Lemon8 - Lifestyle Community
Booksy for Customers
Tinder Dating App: Date & Chat
Partiful: Party Invite Maker
Toyota
Hinge Dating App: Match & Date
myQ Garage & Access Control
Google Home
Amazon Alexa
Duet Dating App: Chat & Meet
Improve your ratings and downloads to climb the category charts.
AI-Powered Analysis
Personalized insights generated by our AI
SmallShifts has a very low visibility score (9/100) with only one keyword ranking (smallshifts at #15) and no category rank, indicating poor discoverability. The immediate priority is to expand keyword coverage and generate user feedback to boost quality signals.
The app name "smallshifts" already ranks at #15 for its exact match with a traffic potential of 46 and moderate difficulty (32), showing the brand name has inherent search value. Leverage this by keeping the brand in the title while adding high‑traffic parenting keywords.
9 out of the 10 target keywords (e.g., "parenting help", "calm parenting", "emotional regulation") are not ranked at all, despite traffic scores ranging from 30‑56. This indicates the keyword field and metadata are not optimized for these high‑value terms.
The app has a 0.0 rating with 0 reviews, dragging the quality score down to 50%. Lack of social proof reduces conversion and store ranking potential.
Add the top‑traffic, moderate‑difficulty keywords (e.g., "parenting help" traffic 42, difficulty 35; "calm parenting" traffic 47, difficulty 38; "emotional regulation" traffic 36, difficulty 28) to the 100‑character keyword field, prioritizing those with the highest traffic/lowest difficulty ratio.
Current description lacks keyword density and compelling calls‑to‑action. Rewrite the first 500 characters to naturally embed the new keywords and clearly state benefits. Refresh screenshots and add a short video that highlights “small shifts” in everyday parenting scenarios to improve conversion rates.
- 1Revise the app subtitle to include a high‑traffic keyword such as "calm parenting" while retaining the brand name.
- 2Populate the keyword field with the top 5 unranked keywords (parenting help, calm parenting, emotional regulation, bedtime struggles, positive discipline).
- 3Rewrite the description to embed those keywords and add benefit‑focused bullet points within the first 500 characters.
- 4Implement an in‑app prompt or email campaign to encourage users to leave 5‑star reviews after a positive experience.
- 5Update screenshots and add a short demo video that visually demonstrates the app’s “small shift” approach to common parenting challenges.
ASO Insights
Actionable recommendations to improve your visibility
Detailed description
Your description is 2403 characters, providing good keyword density and information for users.
Recently updated
Your app was updated recently, signaling active maintenance to users and stores.
Low keyword visibility
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improve visibility
Score of 9/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Not in category top charts
Improving ratings and downloads can help reach category top charts.
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Audit FAQ
Common questions about this ASO audit.
What is the ASO visibility score of SmallShifts:Parenting Co-Pilot?
SmallShifts:Parenting Co-Pilot has a visibility score of 9 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 28, 2026.
On how many keywords does SmallShifts:Parenting Co-Pilot rank?
SmallShifts:Parenting Co-Pilot is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Who are the main competitors of SmallShifts:Parenting Co-Pilot?
Based on shared keyword rankings, the most frequent competitors of SmallShifts:Parenting Co-Pilot are HabitMinder • Habit Tracker, Hypnozio: Mindset change. These apps appear next to SmallShifts:Parenting Co-Pilot on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
What category is SmallShifts:Parenting Co-Pilot in on the Apple App Store?
SmallShifts:Parenting Co-Pilot is listed in the Lifestyle category on the Apple App Store.
How can SmallShifts:Parenting Co-Pilot improve its App Store Optimization?
Based on this audit, SmallShifts:Parenting Co-Pilot should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SmallShifts:Parenting Co-Pilot.
How was this ASO audit generated?
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.